A good product with high expectations
April 13, 2022
A good product with high expectations
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with TransUnion TruAudience (Signal)
TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation across all addressable media. This is mainly used by marketing team in our organisation to understand the market using reports of our own database. The best part is the interface which can be used by anybody in marketing team after a days training.
- Reporting analytics
- Media is easy to load and access
- Database management
- UI for some pages is bulky
- Pricing
- Notifications doesn't pop up on time
- Impact on ROI is about 10%
- Follow-ups with team has improved
- Reporting analytics
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
Do you think TransUnion TruAudience delivers good value for the price?
Yes
Are you happy with TransUnion TruAudience's feature set?
Yes
Did TransUnion TruAudience live up to sales and marketing promises?
Yes
Did implementation of TransUnion TruAudience go as expected?
No
Would you buy TransUnion TruAudience again?
Yes