A good product with high expectations
April 13, 2022

A good product with high expectations

Anshumali Mishra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with TransUnion TruAudience (Signal)

TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation across all addressable media. This is mainly used by marketing team in our organisation to understand the market using reports of our own database. The best part is the interface which can be used by anybody in marketing team after a days training.

Pros

  • Reporting analytics
  • Media is easy to load and access
  • Database management

Cons

  • UI for some pages is bulky
  • Pricing
  • Notifications doesn't pop up on time
  • Impact on ROI is about 10%
  • Follow-ups with team has improved
  • Reporting analytics
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.

Do you think TransUnion TruAudience delivers good value for the price?

Yes

Are you happy with TransUnion TruAudience's feature set?

Yes

Did TransUnion TruAudience live up to sales and marketing promises?

Yes

Did implementation of TransUnion TruAudience go as expected?

No

Would you buy TransUnion TruAudience again?

Yes

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that.
Some things are amazing in this product and some features are kind of buggy. Like the notifications are not upto the mark and don;t pop up most of the time. Plus the upgrades to the software comes with lot of bugs.
Good part is database management for marketing team. Reporting of team is also amazing and accurate at most times.

TransUnion TruAudience Feature Ratings

8.4
Tag library
7
Tag variable mapping
9
Ease of writing custom tags
9
Rules-driven tag execution
9
Tag performance monitoring
10
Page load times
7
Mobile app tagging
7
Library of JavaScript extensions
9
Tag Load Rules ()
Not Rated
9.0
Event tracking
10
Mobile event tracking
9
Data distribution management
9
Universal data layer
10
Automated error checking
7
TMS Architecture ()
Not Rated
9.0
Role-based user permissions
9

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