TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.
Manager Sales & Research in Sales at To The New (Information Technology and Services, 501-1000 employees)
Chose TransUnion TruAudience
We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TransUnion TruAudience
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose TransUnion TruAudience
We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Coordinator at AMNET - The Aegis Trading Desk (Marketing and Advertising, 51-200 employees)
Chose TransUnion TruAudience
BrightTag is the only tag management system that I have used.
Verified User
Chose TransUnion TruAudience
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does.
Verified User
Chose TransUnion TruAudience
Bright tag is already in use within our company so there was some bias there.
TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
TransUnion TruAudience
Security
Comparison of Security features of TransUnion TruAudience
Feature
TransUnion TruAudience
9.0
2 Ratings
7% above category average
Role-based user permissions
9.02 Ratings
Tag Management
Comparison of Tag Management features of TransUnion TruAudience
Feature
TransUnion TruAudience
8.4
2 Ratings
3% above category average
Tag library
7.02 Ratings
Tag variable mapping
9.02 Ratings
Ease of writing custom tags
9.02 Ratings
Rules-driven tag execution
9.02 Ratings
Tag performance monitoring
10.02 Ratings
Page load times
7.02 Ratings
Mobile app tagging
7.01 Ratings
Library of JavaScript extensions
9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of TransUnion TruAudience
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
Creating the firing conditions for a tag.
Adding users to different groups with limited or full admin permissions.
If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
