Swydo, by DialogTech vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Swydo, by DialogTech
Score 8.0 out of 10
N/A
Swydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.N/A
Supermetrics
Score 8.3 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.N/A
Pricing
Swydo, by DialogTechSupermetrics
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Swydo, by DialogTechSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Swydo, by DialogTechSupermetrics
Considered Both Products
Swydo, by DialogTech
Chose Swydo, by DialogTech
I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supe…
Supermetrics

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Swydo, by DialogTechSupermetrics
Small Businesses
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Score 9.2 out of 10
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Score 9.2 out of 10
Medium-sized Companies
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Score 9.2 out of 10
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Score 9.2 out of 10
Enterprises
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User Ratings
Swydo, by DialogTechSupermetrics
Likelihood to Recommend
10.0
(1 ratings)
8.6
(12 ratings)
User Testimonials
Swydo, by DialogTechSupermetrics
Likelihood to Recommend
DialogTech
When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.
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Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
DialogTech
  • Great product that produces results people use.
  • Fantastic pricing creating a good value.
  • Outstanding customer service--fast and friendly.
  • Constant evolution with new features added all the time.
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Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
DialogTech
  • The interface has a bit of a learning curve.
  • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
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Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Alternatives Considered
DialogTech
I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supermetrics also has an okay product, but is nowhere near Swydo, by DialogTech's class. Even when I'm only reporting on one platform, I find that Swydo, by DialogTech, is often a better choice than the native report.
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Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
DialogTech
  • Improved accuracy
  • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
  • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
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Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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