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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A

    Yahoo DSP

    Score8 out of 10
    N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    DigilantYahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DigilantYahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DigilantYahoo DSP
    Data Collection
    Comparison of Data Collection features of Digilant and Yahoo DSP
    Feature
    Digilant
    7.5
    2 Ratings
    8% below category average
    Yahoo DSP
    -
    Ratings
    Collection of first-party data7.02 Ratings00 Ratings
    Collection of third-party data8.02 Ratings00 Ratings
    Access to Third-party Data Providers7.52 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Digilant and Yahoo DSP
    Feature
    Digilant
    7.7
    2 Ratings
    7% below category average
    Yahoo DSP
    -
    Ratings
    Audience taxonomy8.02 Ratings00 Ratings
    Tag Management7.02 Ratings00 Ratings
    Data Analysis Dashboard8.02 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Digilant and Yahoo DSP
    Feature
    Digilant
    7.5
    2 Ratings
    6% below category average
    Yahoo DSP
    -
    Ratings
    Data Transfer8.02 Ratings00 Ratings
    DSP integration7.02 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Digilant and Yahoo DSP
    Feature
    Digilant
    7.3
    2 Ratings
    7% below category average
    Yahoo DSP
    -
    Ratings
    Campaign Analytics7.02 Ratings00 Ratings
    Audience Analytics7.52 Ratings00 Ratings
    Best Alternatives
    DigilantYahoo DSP
    Small Businesses
    No answers on this topic
    Basis DSP
    Score9 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score8.2 out of 10
    StackAdapt
    Score7.2 out of 10
    Enterprises
    Adobe Audience Manager
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DigilantYahoo DSP
    Likelihood to Recommend
    8.0
    (2 ratings)
    7.2
    (10 ratings)
    User Testimonials
    DigilantYahoo DSP
    Likelihood to Recommend
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
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    Yahoo!
    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Incentivized
    Read full review
    Pros
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
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    Yahoo!
    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Incentivized
    Read full review
    Cons
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
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    Yahoo!
    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Incentivized
    Read full review
    Alternatives Considered
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
    Read full review
    Yahoo!
    Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
    Incentivized
    Read full review
    Return on Investment
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
    Read full review
    Yahoo!
    • AdTech helps us determine where to steer our audience, and where to project our next campaign.
    • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
    • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
    Incentivized
    Read full review
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