DonorDock vs. Virtuous CRM

DonorDock is probably the best nonprofit CRM for small to medium sized nonprofits, when you consider features, use-ability, and value. For most organizations, it’s going to have everything you need to get the job done. For very large organizations ($4 million raised through fundraising annually), or those where money is no object, and they want something 100% custom-built, it is not the best choice.

I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.

Incentivized

• Ease of Use
• Donor Profiles
• Email to Lists
• Integrated Communication System

• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

Incentivized

• Does not include e-commerce functionality
• Does not include built in auction tools, but they can be integrated

• Does not currently have action based/click based email marketing automation capabilities.
• Lacks integration with any other tools we/our nonprofits are using.
• Expensive, even just for the support they charge hourly.

Incentivized

DonorDock is a better fit for financially challenged nonprofits that are still looking for a powerful tool.

I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.

Incentivized

• Better donor retention
• More new donors through better donor tracking
• Increase in our monthly donors
• Increase in gift amounts through better donor relationships

• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized