TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    Omniconvert Explore

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Explore by Omniconvert is a conversion rate optimization platform. It boasts a democratic approach to product development, where users can help decide the future of the CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web surveys. The vendor state Omniconvert currently has…

    $0

    Pricing
    DotdigitalOmniconvert Explore
    Editions & Modules
    No answers on this topic
    50 000 tested views
    0 $
    100 000 tested views
    $245
    per month
    700 000 tested views
    $1293
    per month
    5 000 000 tested views
    $4658
    per month
    Offerings
    Pricing Offerings
    DotdigitalOmniconvert Explore
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalOmniconvert Explore
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Omniconvert
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DotdigitalOmniconvert Explore
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Dotdigital and Omniconvert Explore
    Feature
    Dotdigital
    -
    Ratings
    Omniconvert Explore
    8.3
    1 Ratings
    1% below category average
    Split URL testing00 Ratings9.01 Ratings
    Multivariate testing00 Ratings5.01 Ratings
    Visual / WYSIWYG editor00 Ratings9.01 Ratings
    Experiment workflow and approval00 Ratings10.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Dotdigital and Omniconvert Explore
    Feature
    Dotdigital
    -
    Ratings
    Omniconvert Explore
    9.0
    1 Ratings
    3% above category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Website personalization00 Ratings10.01 Ratings
    Best Alternatives
    DotdigitalOmniconvert Explore
    Small Businesses
    Listrak
    Score10 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalOmniconvert Explore
    Likelihood to Recommend
    7.9
    (6 ratings)
    10.0
    (1 ratings)
    Usability
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    DotdigitalOmniconvert Explore
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
    Read full review
    Omniconvert
    If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
    If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
    Incentivized
    Read full review
    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Omniconvert
    • Conversion optimization.
    • Website personalization.
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
    Read full review
    Omniconvert
    • The learning curve could be easier.
    • Improve onboarding.
    Incentivized
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
    Read full review
    Omniconvert
    No answers on this topic
    Support Rating
    Dotdigital EMEA Limited
    No answers on this topic
    Omniconvert
    They have been polite and good about updates.
    Incentivized
    Read full review
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
    Read full review
    Omniconvert
    Unless has an easier learning curve but they have different features. Their personalization is similar though.
    Incentivized
    Read full review
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
    Read full review
    Omniconvert
    • Personalization from referral sites has been an improvement to ROI.
    Incentivized
    Read full review
    ScreenShots

    Omniconvert Explore Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot