Item: Dotdigital
Rating: 8
Author: Verified User

Overall Satisfaction with Dotdigital

Use Cases and Deployment Scope

DotDigital has been our email platform for several years now. We utilize it mainly for email campaigns, and are looking to branch out into SMS, personalization, and connecting with some of our other tools in the future. DotDigital allows us to have complete control over the emails we send to customers, from scheduled campaigns to automations.

Pros and Cons

Pros

Scheduling
A/B Testing
Customization

Cons

Segmentation limits
Reporting capabilities
More intuitive UI

Return on Investment

Open rate has increased 1-2% consistently YoY
Integration with Klevu offers personalization
Revenue lift of 5% since adoption

Usability

DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.

Alternatives Considered

Intuit Mailchimp

DotDigital's featureset ultimately led us to selecting it over Mailchimp. We feel that Mailchimp, while useful, is not suited for larger applications such as our organization, where we have potentially tens of thousands of sends. DotDigital allows the type of segmentation our data requires to properly target the desired customers.

Key Insights

Do you think Dotdigital delivers good value for the price?

Yes

Are you happy with Dotdigital's feature set?

Yes

Did Dotdigital live up to sales and marketing promises?

Yes

Did implementation of Dotdigital go as expected?

Yes

Would you buy Dotdigital again?

Yes

Likelihood to Recommend

DotDigital offers useful features and acts as both our email platform and part time CRM. We utilize the segmentation and integration capabilities regularly, such as integrating it with our search tool, Klevu, to offer personalized product recommendations in our emails. DotDigital may not be suited for larger organizations with a larger amount of segments, where the lists are limited to just 30.

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