TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    PostUp

    Score2.6 out of 10
    N/AEmail marketing and audience development solution to grow, engage and monetize audiences​N/A
    Pricing
    DotdigitalPostUp
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DotdigitalPostUp
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalPostUp
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    Upland Software
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    DotdigitalPostUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Dotdigital and PostUp
    Feature
    Dotdigital
    -
    Ratings
    PostUp
    9.3
    1 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings10.01 Ratings
    Email deliverability reporting00 Ratings9.01 Ratings
    List management00 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Dotdigital and PostUp
    Feature
    Dotdigital
    -
    Ratings
    PostUp
    10.0
    1 Ratings
    27% above category average
    Dashboards00 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    Custom reports00 Ratings10.01 Ratings
    Best Alternatives
    DotdigitalPostUp
    Small Businesses
    Listrak
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DotdigitalPostUp
    Likelihood to Recommend
    7.9
    (6 ratings)
    10.0
    (1 ratings)
    Usability
    7.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    DotdigitalPostUp
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
    Read full review
    Upland Software
    For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
    Incentivized
    Read full review
    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    Upland Software
    • It is set up in a way that is very easy to learn how to use.
    • The features cover everything I can even imagine for what I am using it for.
    • Their help desk is very responsive.
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
    Read full review
    Upland Software
    • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
    • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
    • In the "server" I wish there was a way to filter by department, not just by users.
    Incentivized
    Read full review
    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
    Read full review
    Upland Software
    No answers on this topic
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
    Read full review
    Upland Software
    No answers on this topic
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
    Read full review
    Upland Software
    • It makes scheduling emails very easy.
    • It was very easy to learn how to use/get adjusted to.
    • We are able to keep track of scheduled mailings across all departments which is very convenient.
    Incentivized
    Read full review
    ScreenShots

    PostUp Screenshots

    Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.