TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drawbridge (discontinued)

    Score7.6 out of 10
    N/ADrawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A

    Rakuten Advertising

    Score9.8 out of 10
    N/ARakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.N/A
    Pricing
    Drawbridge (discontinued)Rakuten Advertising
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Drawbridge (discontinued)Rakuten Advertising
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Drawbridge (discontinued)Rakuten Advertising
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Rakuten
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    Drawbridge (discontinued)Rakuten Advertising
    Small Businesses
    FullContact
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Drawbridge (discontinued)Rakuten Advertising
    Likelihood to Recommend
    2.0
    (1 ratings)
    9.8
    (6 ratings)
    User Testimonials
    Drawbridge (discontinued)Rakuten Advertising
    Likelihood to Recommend
    Discontinued Products
    It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
    Incentivized
    Read full review
    Rakuten
    Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • tracks browsing habits
    • makes personalized recommendations
    • tracks online activity
    Incentivized
    Read full review
    Rakuten
    • Setup is also very easy. on-time payments and responsive support
    • They make sure to offer means to the difficulties of each entrepreneur.
    Read full review
    Cons
    Discontinued Products
    • well, it's tracking you, so that's a problem
    • IoT - connected to all smart devices
    • user interface is only for advanced users
    • can give incorrect and inappropriate links for setting
    • difficult to control broad settings
    • terrible customer support (what do you expect from LinkedIN)
    Incentivized
    Read full review
    Rakuten
    • Analytics could be more graphical instead of just a bunch on tables with numbers.
    • After sale services can be improved to take detailed customer feedback.
    • More options to customize currently available marketing solutions.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
    Incentivized
    Read full review
    Rakuten
    Rakuten has more features and when it comes to pricing, Rakuten Advertising is really worth its price because of its functionality and also the customer/client support is superb!
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Troubleshooting
    • no ROI as too much troubleshooting goes into each project
    • did not synchronize teams' needs
    • poor user interface
    • waste of time
    Incentivized
    Read full review
    Rakuten
    • Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended
    • If a product has a good approval, it will give you more chances to get sales through the system
    Read full review
    ScreenShots