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Rakuten Advertising

Rakuten Advertising


What is Rakuten Advertising?

Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.

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Recent Reviews

TrustRadius Insights

Effective Marketing Platform: Many users have found Rakuten to be a highly effective platform for marketing and product awareness, …
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Rakuten Advertising

7 out of 10
June 16, 2022
It allows businesses to reach a wider audience at a lower cost by choosing the most suitable influencer. Furthermore, it also lets …
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Reviewer Pros & Cons

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What is Rakuten Advertising?

Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Rakuten Advertising?

Rakuten Advertising Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Effective Marketing Platform: Many users have found Rakuten to be a highly effective platform for marketing and product awareness, reaching a diverse market with different purchasing interests and covering various geographical areas. This has allowed them to effectively target their desired audience and expand their customer base.

Timely Payments and Easy Account Setup: Reviewers appreciated that payments were made in a timely manner through PayPal, and setting up an account was quick and easy. This streamlined process has provided convenience for users and allowed them to focus on their marketing campaigns.

Knowledgeable Account Managers: Users praised the account management support provided by Rakuten, describing the account managers as knowledgeable and capable of maintaining close relationships with partners and affiliates. The availability of experienced professionals who can provide guidance and assistance has been highly valued by reviewers.

  1. Overwhelming Product Selection: Some users have expressed that Rakuten has an excessive number of products to compare with, which can be overwhelming and difficult to navigate.

  2. Frustrating Payment System and Spam: Users have mentioned frustrations with the payment system on Rakuten Advertising, as they only receive payment if they meet a minimum threshold and sometimes don't receive payments as promised. Additionally, some users reported receiving irrelevant spams from unknown merchants.

  3. Lack of Robust Reporting Feature: The reporting feature on Rakuten Advertising is considered lacking in robustness and granularity by some users. Setting up reports is not user-friendly, leading to dissatisfaction among reviewers who require detailed insights for their campaigns.

Users who have reviewed Rakuten Marketing commonly recommend the following:

  1. Give Rakuten Marketing a try: Users suggest trying out Rakuten Marketing and experimenting with different outlets to see if it meets their needs.

  2. Conduct thorough research: Users advise conducting thorough research to ensure that Rakuten Marketing aligns with their current and future needs.

  3. Use multiple products alongside Rakuten Marketing: Some users suggest using multiple products alongside Rakuten Marketing to determine which one best fits their specific needs.

Overall, these recommendations highlight the perceived value and potential of Rakuten Marketing for business advertising and marketing efforts while emphasizing the need for careful evaluation and exploration of alternative solutions.


(1-5 of 5)
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Score 8 out of 10
Vetted Review
Verified User
We mainly use Rakuten in advertising our product and we also use this software to monitor the numbers and the daily progress of our promo. This is one of the most efficient software we have ever used as it is one of the most user-friendly tools. It made our lives easier by monitoring our company's acquisition.
  • Detailed reporting
  • User-friendly interface
  • Data accuracy
  • Option flexibility
  • Customizable tables
We mainly use Rakuten advertising to monitor the performance of our promos and also when it comes to reporting, this is one of the most useful features of Rakuten. Data can easily be understood and pulled from.
Rakuten has more features and when it comes to pricing, Rakuten Advertising is really worth its price because of its functionality and also the customer/client support is superb!
Daniel Cuerdas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is a system that you can trust, they are a good way to monetize your blog, in a few steps you can generate a code yourself, you can choose in each advertising area the business model that interests you, they allow you to promote your products and services through If you want to increase your online sales, the affiliate campaign will only pay if you get direct and measurable results.
  • Setup is also very easy. on-time payments and responsive support
  • They make sure to offer means to the difficulties of each entrepreneur.
  • Check the pages on the advertiser's website.
  • It is important that you think about the doubts and objections of the users about that product.
It allows you to set up a shopping or merchant page that provides content related effects, they work by bringing a composition of unique user customization, cookies to track your customers, API integration gives you complete flexibility and control. You receive support and optimization services. Your main task will always be to generate traffic.
  • It is possible to consider both the understood niches and the public niches.
  • Allows to improve the positioning in the exploration engines
  • Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended
  • If a product has a good approval, it will give you more chances to get sales through the system
Offers a large number of payment methodologies, which are flexible based on the details and needs of each country, provides many tools to be successful using its affiliate program, offers a colossal affiliate program for any business or entrepreneur who needs to monetize. It will help reveal and position your audience. is an extraordinary way to create brand awareness and visibility
June 16, 2022

Rakuten Advertising

Score 7 out of 10
Vetted Review
Verified User
It allows businesses to reach a wider audience at a lower cost by choosing the most suitable influencer. Furthermore, it also lets influencers find companies to work with. You will be asked to provide some financial information for some details. You need to share relevant information for you to be connected to advertisers. I think that can become a security issue at times.
  • Run Reports on The Program Progress
  • The platform provides weekly payments
  • Reporting and Analytics
The AI system used by the company is reliable and powerful. You can benefit from a unique mix of data collection strategies and analytical tools. The system is easy to navigate and will provide you with all the details you want to know about your campaigns.
  • Strategic Counsel from Digital Marketing Experts
  • Secure Platform
  • Customer Support
Score 10 out of 10
Vetted Review
Verified User
No issues at all. Super simple to use and it is literally FREE money, no strings attached. And we're buying things that we would literally buy anyway in the course of a week. Why would anyone NOT want to get free money?
  • Communication
  • Regular payouts
  • Exceptionally friendly floor staff (at least the ones I've interacted with).
  • Too many emails in my opinion.
  • Nothing else, really. They are pretty cool!
Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
  • Clear communication
  • Fast quarterly distributions
  • Easy to use
  • Free revenue
  • Extra cash
  • Makes it fun to purchase ordinary business supplies!
N/A. Rakuten is the only one I've used.
Score 9 out of 10
Vetted Review
Verified User
We use Rakuten Advertising for their unparalleled expertise and distinctive marketing solutions that influence and activate audiences across the many paths and platforms of their digital journeys which include our current as well as potential clients. The firm helps in onboarding & developing a customized marketing solution as per the client's needs & also helps in deploying that solution into the right market segments.
  • Developing customized marketing solutions as per client's specific needs.
  • Capturing the right market segment with in depth analytics & market summaries.
  • Follow up on the effectiveness of deployed market strategies & their impact on sales.
  • Analytics could be more graphical instead of just a bunch on tables with numbers.
  • After sale services can be improved to take detailed customer feedback.
  • More options to customize currently available marketing solutions.
Rakuten is very well suited to develop market-specific design solutions as per client's needs & requirements & helps in a detailed market study based on the effectiveness of deployed solutions however after-sales services can be spruced up a bit along with more options to visually present the analytics reports instead of just numbers & figures.
  • Design specific customer acquisition programs
  • Client specific marketing solutions & analytics
  • Digital marketing framework of top notch quality
  • Using Rakuten has helped in delving into previously untapped markets.
  • Rakuten has helped in analyzing & designing market specific design solutions.
  • The agency has helped in acquiring almost 8% of new clients solely based on market analytics.
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