TrustRadius

Drawbridge (discontinued) vs. SAS 360 Plan

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drawbridge (discontinued)
Score 7.6 out of 10
N/A
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A
SAS 360 Plan
Score 8.9 out of 10
N/A
Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.N/A
Pricing
Drawbridge (discontinued)SAS 360 Plan
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Drawbridge (discontinued)SAS 360 Plan
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Drawbridge (discontinued)SAS 360 Plan
Best Alternatives
Drawbridge (discontinued)SAS 360 Plan
Small Businesses
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Brandfolder
Brandfolder
Score 9.0 out of 10
Enterprises
Treasure Data
Treasure Data
Score 9.0 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Drawbridge (discontinued)SAS 360 Plan
Likelihood to Recommend
2.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Drawbridge (discontinued)SAS 360 Plan
Likelihood to Recommend
Discontinued Products
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Verified User
Anonymous
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SAS
No answers on this topic
Pros
Discontinued Products
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Verified User
Anonymous
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SAS
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Verified User
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Cons
Discontinued Products
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Verified User
Anonymous
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SAS
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Verified User
Anonymous
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Alternatives Considered
Discontinued Products
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Verified User
Anonymous
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SAS
No answers on this topic
Return on Investment
Discontinued Products
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Verified User
Anonymous
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SAS
No answers on this topic
ScreenShots