SAP Emarsys vs. Insider Growth Management Platform (GMP)
SAP Emarsys vs. Insider Growth Management Platform (GMP)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
SAP Emarsys | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A | |
Insider Growth Management Platform (GMP) | Mid-Size Companies (51-1,000 employees) | The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
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| SAP Emarsys | Insider Growth Management Platform (GMP) |
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| Email & Online Marketing |
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| Lead Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| SAP Emarsys | Insider Growth Management Platform (GMP) | |
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| Small Businesses | ![]() Vbout Score 10.0 out of 10 | ![]() Mautic Score 9.9 out of 10 |
| Medium-sized Companies | PFL Direct Mail Platform Score 9.0 out of 10 | The Trade Desk Score 9.0 out of 10 |
| Enterprises | PFL Direct Mail Platform Score 9.0 out of 10 | Criteo Commerce Growth Score 8.0 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| SAP Emarsys | Insider Growth Management Platform (GMP) | |
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| Likelihood to Recommend | 7.6 (10 ratings) | 9.0 (2 ratings) |
| Likelihood to Renew | 9.9 (2 ratings) | - (0 ratings) |
| Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
| SAP Emarsys | Insider Growth Management Platform (GMP) | |
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| Likelihood to Recommend | ![]() SAP
| Insider
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| Pros | ![]() SAP
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| Cons | ![]() SAP
| Insider
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| Likelihood to Renew | ![]() SAP
| Insider No answers on this topic |
| Alternatives Considered | ![]() SAP
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| Return on Investment | ![]() SAP
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| ScreenShots | Insider Growth Management Platform (GMP) Screenshots |









