100% Do Not recommend
April 18, 2019

100% Do Not recommend

Joel Samonie | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Emarsys

Emarsys is being used for email marketing in the marketing department.
  • Haven't found anything it does particularly well
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
  • It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email automation flows and content building screens.
I did not handle the integration. Emarsys was integrated into our Magento system before I started working at my position.
A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.

Emarsys Feature Ratings

WYSIWYG email editor
1
Dynamic content
1
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
6
Mobile optimization
1
Email deliverability reporting
4
List management
1
Triggered drip sequences
5
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Dashboards
7
Standard reports
5
Custom reports
1
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated