100% Do Not recommend
April 18, 2019

100% Do Not recommend

Joel Samonie | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Emarsys

Emarsys is being used for email marketing in the marketing department.
  • Haven't found anything it does particularly well
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
  • It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email automation flows and content building screens.
I did not handle the integration. Emarsys was integrated into our Magento system before I started working at my position.
A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.

Emarsys Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Standard reports
Custom reports
Not Rated
Role-based workflow & approvals
Not Rated
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated