Item: Emarsys
Rating: 9
Author: Daniel Berry

Use Cases and Deployment Scope

We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, newsletters, blogs, sales, and other forms of communication. Email is still very important in retail marketing and our emails brought in a significant chunk of our traffic and revenue.

Pros and Cons

Smooth UX/UI
Valuable Post-Send Metrics
Great Customer Service

Slightly steep learning curve
Interface could be updated
Adding preview text and other elements can be tricky

Return on Investment

Increased revenue
Supplemental boost to blog and organic traffic
Dependable channel for promotions

Alternatives Considered

Mailchimp, HubSpot Marketing Hub and ActiveCampaign

Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.

Key Insights

Do you think Emarsys delivers good value for the price?

Yes

Are you happy with Emarsys's feature set?

Yes

Did Emarsys live up to sales and marketing promises?

Yes

Did implementation of Emarsys go as expected?

Yes

Would you buy Emarsys again?

Yes

Other Software Used

ActiveCampaign, Mailchimp, HubSpot Marketing Hub

Likelihood to Recommend

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.

A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses

Overall Satisfaction with Emarsys