A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses
November 06, 2021

A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses

Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emarsys

We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, newsletters, blogs, sales, and other forms of communication. Email is still very important in retail marketing and our emails brought in a significant chunk of our traffic and revenue.

Pros

  • Smooth UX/UI
  • Valuable Post-Send Metrics
  • Great Customer Service

Cons

  • Slightly steep learning curve
  • Interface could be updated
  • Adding preview text and other elements can be tricky
  • Increased revenue
  • Supplemental boost to blog and organic traffic
  • Dependable channel for promotions
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.

Do you think SAP Emarsys delivers good value for the price?

Yes

Are you happy with SAP Emarsys's feature set?

Yes

Did SAP Emarsys live up to sales and marketing promises?

Yes

Did implementation of SAP Emarsys go as expected?

Yes

Would you buy SAP Emarsys again?

Yes

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.

SAP Emarsys Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
7.0
Lead nurturing automation
7
Lead scoring and grading
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.7
Dashboards
9
Standard reports
9
Custom reports
8
8.0
API
8
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated

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