Overall Satisfaction with Emarsys
We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, newsletters, blogs, sales, and other forms of communication. Email is still very important in retail marketing and our emails brought in a significant chunk of our traffic and revenue.
- Smooth UX/UI
- Valuable Post-Send Metrics
- Great Customer Service
- Slightly steep learning curve
- Interface could be updated
- Adding preview text and other elements can be tricky
- Increased revenue
- Supplemental boost to blog and organic traffic
- Dependable channel for promotions
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
Do you think Emarsys delivers good value for the price?
Are you happy with Emarsys's feature set?
Did Emarsys live up to sales and marketing promises?
Did implementation of Emarsys go as expected?
Would you buy Emarsys again?
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.