SAP Emarsys vs. MoEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Emarsys
Score 6.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
MoEngage
Score 6.9 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Pricing
SAP EmarsysMoEngage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP EmarsysMoEngage
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequired$1,000
Additional Details
More Pricing Information
Community Pulse
SAP EmarsysMoEngage
Features
SAP EmarsysMoEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
8 Ratings
16% below category average
MoEngage
-
Ratings
WYSIWYG email editor7.36 Ratings00 Ratings
Dynamic content8.06 Ratings00 Ratings
Ability to test dynamic content4.07 Ratings00 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.07 Ratings00 Ratings
Mobile optimization6.07 Ratings00 Ratings
Email deliverability reporting6.48 Ratings00 Ratings
List management4.48 Ratings00 Ratings
Triggered drip sequences7.75 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
5 Ratings
18% below category average
MoEngage
-
Ratings
Lead nurturing automation6.05 Ratings00 Ratings
Lead scoring and grading7.04 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
8 Ratings
6% below category average
MoEngage
-
Ratings
Dashboards7.68 Ratings00 Ratings
Standard reports7.08 Ratings00 Ratings
Custom reports6.07 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SAP Emarsys
7.0
7 Ratings
6% below category average
MoEngage
-
Ratings
API6.97 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.97 Ratings00 Ratings
Integration with Salesforce.com7.04 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
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User Ratings
SAP EmarsysMoEngage
Likelihood to Recommend
7.6
(10 ratings)
8.8
(2 ratings)
Likelihood to Renew
9.9
(2 ratings)
2.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
SAP EmarsysMoEngage
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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MoEngage
  • Attribution
  • Onboarding could be faster
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
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MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Support Rating
SAP
No answers on this topic
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.