emfluence Marketing Platform vs. Pabbly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Pabbly
Score 8.0 out of 10
N/A
Pabbly is a suite of applications to support small to midsize businesses. These include the Pabbly Connect workflow automation tool, as well as tools supporting email verification and marketing, subscription management, and forms.
$49
per month
Pricing
emfluence Marketing PlatformPabbly
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 500,000 Active Emails
$4,100
per month
More than 1,000,000 Active Emails
Custom
per month
Standard
$49
per month
Pro
$99
per month
Ultimate
$199
per month
Ultimate Plus
$399
per month
Offerings
Pricing Offerings
emfluence Marketing PlatformPabbly
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
emfluence Marketing PlatformPabbly
Features
emfluence Marketing PlatformPabbly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
10% above category average
Pabbly
-
Ratings
WYSIWYG email editor9.16 Ratings00 Ratings
Dynamic content8.66 Ratings00 Ratings
Ability to test dynamic content8.26 Ratings00 Ratings
Landing pages8.24 Ratings00 Ratings
A/B testing8.25 Ratings00 Ratings
Mobile optimization7.75 Ratings00 Ratings
Email deliverability reporting9.16 Ratings00 Ratings
List management8.26 Ratings00 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
4% above category average
Pabbly
-
Ratings
Lead nurturing automation9.15 Ratings00 Ratings
Lead scoring and grading7.74 Ratings00 Ratings
Data quality management8.24 Ratings00 Ratings
Automated sales alerts and tasks7.33 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
13% above category average
Pabbly
-
Ratings
Calendaring8.23 Ratings00 Ratings
Event/webinar marketing8.63 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
13% above category average
Pabbly
-
Ratings
Social sharing and campaigns8.23 Ratings00 Ratings
Social profile integration8.63 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
9% below category average
Pabbly
-
Ratings
Dashboards9.16 Ratings00 Ratings
Standard reports7.26 Ratings00 Ratings
Custom reports3.76 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
10% above category average
Pabbly
-
Ratings
API8.63 Ratings00 Ratings
Role-based workflow & approvals8.63 Ratings00 Ratings
Customizability8.25 Ratings00 Ratings
Integration with Salesforce.com7.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
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emfluence Marketing PlatformPabbly
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User Ratings
emfluence Marketing PlatformPabbly
Likelihood to Recommend
9.1
(6 ratings)
8.0
(1 ratings)
User Testimonials
emfluence Marketing PlatformPabbly
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review
Pabbly (Magnet Brains LLC)
  • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
  • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
  • Great for companies that need to automate functions that are repetitive throughout the organization
Read full review
Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Read full review
Pabbly (Magnet Brains LLC)
  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
Read full review
Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Read full review
Pabbly (Magnet Brains LLC)
  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
Read full review
Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Read full review
Pabbly (Magnet Brains LLC)
Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Read full review
Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
Pabbly (Magnet Brains LLC)
  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
Read full review
ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.