TrustRadius

emfluence Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Pricing
emfluence Marketing Platform
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
Offerings
Pricing Offerings
emfluence Marketing Platform
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee$3,100 one-time fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
emfluence Marketing Platform
Considered Both Products
emfluence Marketing Platform
Verified User
Employee
Chose emfluence Marketing Platform
Emfluence offers more marketing automation features - instead of just email marketing and data optimization.
Adam Pane | TrustRadius Reviewer
Adam Pane
Digital Marketing Coordinator
Chose emfluence Marketing Platform
It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
Marla Hanover | TrustRadius Reviewer
Marla Hanover
Communications & Website Manager
Chose emfluence Marketing Platform
We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to …
Kent Swanson | TrustRadius Reviewer
Kent Swanson
Digital Brand Manager
Chose emfluence Marketing Platform
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies …
Top Pros
Top Cons
Features
emfluence Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
WYSIWYG email editor9.16 Ratings
Dynamic content8.66 Ratings
Ability to test dynamic content8.26 Ratings
Landing pages8.24 Ratings
A/B testing8.25 Ratings
Mobile optimization7.75 Ratings
Email deliverability reporting9.16 Ratings
List management8.26 Ratings
Triggered drip sequences8.24 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
5% above category average
Lead nurturing automation9.15 Ratings
Lead scoring and grading7.74 Ratings
Data quality management8.24 Ratings
Automated sales alerts and tasks7.33 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
Calendaring8.23 Ratings
Event/webinar marketing8.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Social sharing and campaigns8.23 Ratings
Social profile integration8.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
Dashboards9.16 Ratings
Standard reports7.26 Ratings
Custom reports3.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
API8.63 Ratings
Role-based workflow & approvals8.63 Ratings
Customizability8.25 Ratings
Integration with Salesforce.com7.22 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings
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emfluence Marketing Platform
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User Ratings
emfluence Marketing Platform
Likelihood to Recommend
9.1
(6 ratings)
User Testimonials
emfluence Marketing Platform
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Verified User
Anonymous
Read full review
Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane | TrustRadius Reviewer
Adam Pane
Digital Marketing Coordinator
Read full review
Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover | TrustRadius Reviewer
Marla Hanover
Communications & Website Manager
Read full review
Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer
Kent Swanson
Digital Brand Manager
Read full review
Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer
Adam Pane
Digital Marketing Coordinator
Read full review
ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.