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5 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

emfluence Marketing Platform

If an organization sends out a lot of marketing emails and has social media campaigns to go along with the emails, you can manage all of it all in one platform. This makes it easier to monitor. Each email and social media posts can be assigned to a certain campaign which makes it great to gather results to share with a sponsor when they want to know if their sponsorship dollars are being used correctly and their contract is being met.If an organization doesn't have a need to send out marketing emails, then it might not be that great of a fit.
Marla Hanover profile photo

Feature Rating Comparison

Email & Online Marketing

emfluence Marketing Platform
8.4
WYSIWYG email editor
emfluence Marketing Platform
8.5
Dynamic content
emfluence Marketing Platform
8.7
Ability to test dynamic content
emfluence Marketing Platform
8.5
Landing pages
emfluence Marketing Platform
8.5
A/B testing
emfluence Marketing Platform
8.7
Mobile optimization
emfluence Marketing Platform
8.0
Email deliverability
emfluence Marketing Platform
9.0
List management
emfluence Marketing Platform
8.0
Triggered drip sequences
emfluence Marketing Platform
8.0

Lead Management

emfluence Marketing Platform
8.0
Lead nurturing
emfluence Marketing Platform
8.0
Lead scoring and grading
emfluence Marketing Platform
7.0
Data quality management
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
emfluence Marketing Platform
8.0

Campaign Management

emfluence Marketing Platform
10.0
Calendaring
emfluence Marketing Platform
10.0
Event/webinar marketing
emfluence Marketing Platform
10.0

Social Media Marketing

emfluence Marketing Platform
10.0
Social sharing and campaigns
emfluence Marketing Platform
10.0
Social profile integration
emfluence Marketing Platform
10.0

Reporting & Analytics

emfluence Marketing Platform
8.4
Dashboards
emfluence Marketing Platform
8.5
Standard reports
emfluence Marketing Platform
8.5
Custom reports
emfluence Marketing Platform
8.2

Platform & Infrastructure

emfluence Marketing Platform
8.3
API
emfluence Marketing Platform
8.0
Role-based workflow & approvals
emfluence Marketing Platform
8.0
Customizability
emfluence Marketing Platform
9.0

Pros

emfluence Marketing Platform

  • The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
  • We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
  • We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
Lisa Reinhart profile photo

Cons

emfluence Marketing Platform

  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart profile photo

Alternatives Considered

emfluence Marketing Platform

We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to our office for meetings. It's been a very personal relationship with their staff and I have become friends with some of their staff over the years. Even though we are a small organization, they make us feel like we are their top client. I always get a quick response when I email support and they handle any issues or questions withing 24/48 hours, sometimes even sooner.
Marla Hanover profile photo

Return on Investment

emfluence Marketing Platform

  • We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series
Lisa Reinhart profile photo

Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition
Up to 10,000 Active Emails$5001
Up to 30,000 Active Emails$6501
Up to 60,000 Active Emails$8001
Up to 80,000 Active Emails$1,0001
Up to 100,000 Active Emails$1,2001
Up to 150,000 Active Emails$1,5001
Up to 200,000 Active Emails$1,8001
Up to 250,000 Active Emails$2,0001
Up to 500,000 Active Emails$3,2001
Up to 1,000,000 Active Emails$4,2001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

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