What users are saying about
5 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane profile photo

Feature Rating Comparison

Email & Online Marketing

emfluence Marketing Platform
8.4
WYSIWYG email editor
emfluence Marketing Platform
8.5
Dynamic content
emfluence Marketing Platform
8.7
Ability to test dynamic content
emfluence Marketing Platform
8.5
Landing pages
emfluence Marketing Platform
8.5
A/B testing
emfluence Marketing Platform
8.7
Mobile optimization
emfluence Marketing Platform
8.0
Email deliverability
emfluence Marketing Platform
9.0
List management
emfluence Marketing Platform
8.0
Triggered drip sequences
emfluence Marketing Platform
8.0

Lead Management

emfluence Marketing Platform
8.0
Lead nurturing
emfluence Marketing Platform
8.0
Lead scoring and grading
emfluence Marketing Platform
7.0
Data quality management
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
emfluence Marketing Platform
8.0

Campaign Management

emfluence Marketing Platform
10.0
Calendaring
emfluence Marketing Platform
10.0
Event/webinar marketing
emfluence Marketing Platform
10.0

Social Media Marketing

emfluence Marketing Platform
10.0
Social sharing and campaigns
emfluence Marketing Platform
10.0
Social profile integration
emfluence Marketing Platform
10.0

Reporting & Analytics

emfluence Marketing Platform
8.4
Dashboards
emfluence Marketing Platform
8.5
Standard reports
emfluence Marketing Platform
8.5
Custom reports
emfluence Marketing Platform
8.2

Platform & Infrastructure

emfluence Marketing Platform
8.3
API
emfluence Marketing Platform
8.0
Role-based workflow & approvals
emfluence Marketing Platform
8.0
Customizability
emfluence Marketing Platform
9.0

Pros

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane profile photo

Cons

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover profile photo

Alternatives Considered

We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to our office for meetings. It's been a very personal relationship with their staff and I have become friends with some of their staff over the years. Even though we are a small organization, they make us feel like we are their top client. I always get a quick response when I email support and they handle any issues or questions withing 24/48 hours, sometimes even sooner.
Marla Hanover profile photo

Return on Investment

  • We always have a very high rate of open percentage, which usually lead to more registration. We can track that we can have a large uptick in registrations after certain emails have been sent.
  • The more results we can gather like social media clicks, shares and likes and the email opens we can share with sponsors, the more they will come back as a sponsor and also possibly be more investing in our organization.
Marla Hanover profile photo

Pricing Details

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.