TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Pricing
    Engage121SocialPilot
    Editions & Modules
    No answers on this topic
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Offerings
    Pricing Offerings
    Engage121SocialPilot
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
    More Pricing Information
    Features
    Engage121SocialPilot
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and SocialPilot
    Feature
    Engage121
    7.2
    3 Ratings
    6% below category average
    SocialPilot
    -
    Ratings
    Boolean keyword searches3.32 Ratings00 Ratings
    Filtering out noise/spam9.01 Ratings00 Ratings
    Sentiment analysis7.52 Ratings00 Ratings
    Broad channel coverage9.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and SocialPilot
    Feature
    Engage121
    8.6
    3 Ratings
    5% above category average
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Content planning and scheduling8.73 Ratings9.04 Ratings
    Audience targeting8.01 Ratings00 Ratings
    Content optimization8.52 Ratings00 Ratings
    Workflow management9.13 Ratings7.04 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and SocialPilot
    Feature
    Engage121
    9.0
    1 Ratings
    10% above category average
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Automated routing and prioritization9.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Bulk actions9.01 Ratings10.04 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and SocialPilot
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Lead generation8.01 Ratings00 Ratings
    Content marketing8.03 Ratings2.04 Ratings
    Paid media management8.01 Ratings2.04 Ratings
    Campaigns and promotions7.63 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and SocialPilot
    Feature
    Engage121
    4.3
    3 Ratings
    64% below category average
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Twitter6.93 Ratings10.04 Ratings
    Facebook6.03 Ratings10.04 Ratings
    LinkedIn1.01 Ratings10.04 Ratings
    Google+5.83 Ratings00 Ratings
    YouTube2.01 Ratings00 Ratings
    Instagram00 Ratings6.04 Ratings
    Pinterest00 Ratings9.03 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and SocialPilot
    Feature
    Engage121
    6.8
    2 Ratings
    13% below category average
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Campaign success analytics6.52 Ratings10.03 Ratings
    Real-time tracking7.02 Ratings10.02 Ratings
    Competitor analysis7.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of Engage121 and SocialPilot
    Feature
    Engage121
    8.8
    2 Ratings
    10% above category average
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Role-based user permissions & privileges8.52 Ratings9.04 Ratings
    Mobile access9.01 Ratings6.04 Ratings
    Best Alternatives
    Engage121SocialPilot
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121SocialPilot
    Likelihood to Recommend
    6.1
    (3 ratings)
    8.0
    (4 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Engage121SocialPilot
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    group.one
    No answers on this topic
    Usability
    Engage121
    No answers on this topic
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    group.one
    I've not had to use support
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    group.one
    Incentivized
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox