Engaging Engage121
December 04, 2015

Engaging Engage121

Charlie Foster | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Engage121

Franchisees within our brand would sign up to use Engage121. From the corporate office, I would then submit posts for the franchisees' social media pages. The platform was entirely opt-in for our users. Franchisees would also have the option to either accept the posts via email, or override that function. It helped business owners have a foundation of content on social media, in case they didn't have the time to do so themselves.

Pros

  • Email post approvals to users. Allows for decision of content.
  • Great support team. Easy to work with, and fast and reliable.
  • Multi-faceted, including adding other apps and pages to social pages.

Cons

  • The platform was rather slow, and sometimes glitchy to use.
  • Would like more detailed analytics that breaks down each social page attached to the platform rather than general, over-arching analytics.
  • Pricing is high for the functionality.
6 - The direct users are all my position: local marketing specialists. Each of us are in change of a different brand and help franchisees improve their marketing in their local area.
  • Increased employee efficiency
  • Easier to submit posts and enhance social media pages
  • Consistent brand messaging
I did not have a role in choosing Engage121.
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
Who is using the platform? How many users might you have? How often would you be using the platform?

Engage121 Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
6
Broad channel coverage
Not Rated
Content planning and scheduling
7
Audience targeting
Not Rated
Content optimization
8
Workflow management
7
Not Rated
Automated routing and prioritization
Not Rated
Bulk actions
Not Rated
Content marketing
7
Paid media management
Not Rated
Campaigns and promotions
5
Twitter
7
Facebook
7
Google+
7
Campaign success analytics
5
Real-time tracking
7
Competitor analysis
6
Role-based user permissions & privileges
8

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