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Engage121

Score4 out of 10

5 Reviews and Ratings

What is Engage121?

Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.

Categories & Use Cases

Top Performing Features

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.3

  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 7.4

  • Broad channel coverage

    The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

    Category average: 8.1

Areas for Improvement

  • Boolean keyword searches

    Users can build complex keyword searches to surface and analyze the right set of social media conversations.

    Category average: 7.9

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

    Category average: 8

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.5

Engaging Engage121

Pros

  • Email post approvals to users. Allows for decision of content.
  • Great support team. Easy to work with, and fast and reliable.
  • Multi-faceted, including adding other apps and pages to social pages.

Cons

  • The platform was rather slow, and sometimes glitchy to use.
  • Would like more detailed analytics that breaks down each social page attached to the platform rather than general, over-arching analytics.
  • Pricing is high for the functionality.

Return on Investment

  • Increased employee efficiency
  • Easier to submit posts and enhance social media pages
  • Consistent brand messaging

Enagage121 Review

Pros

  • It does a good job of allowing for scheduling social media posts in advance.

Cons

  • Mentioning other Facebook pages without the help of higher up administrators is not possible.
  • Following other users of Facebook, Twitter, etc. is not straightforward like it is when just using the social media channels themselves.
  • Interaction back and forth is not as easy as on the social media channels themselves.
  • Making edits to already posted content isn't possible.

Return on Investment

  • Scheduling posts ahead

+ & - of E121

Pros

  • Software updates quickly
  • Customer service with Engage121 is very quick

Cons

  • Uploading images after you start a post
  • Analytics could be better

Return on Investment

  • Better customer service
  • Broader footprint in the social media realm