Ensighten Pulse is a customer data platform from Ensighten offering multi-channel data collection and the ability to create robust, "360-degree view" customer profiles.
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Signal
Score9.2 out of 10
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Signal is an open source cross-platform messaging app featuring end-to-end encryption to keep conversations private and secure, boasting no ads, no affiliate marketers, and no creepy tracking in Signal. Users can focus on sharing the moments that matter.
Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints
Signal is great for high-security applications where privacy is a concern, perhaps because of the sensitive nature of the materials being communicated. For instance, if you are sending sensitive information about a film that hasn't been released yet, and you want to make sure that paparazzi and fans don't get access to spoiler information, Signal is a great way to communicate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Documentation - While Ensighten Pulse itself and the implementation process of the core components are documented rather well, the peripheral implementation steps, i.e. how to use this with a specific marketing platform, are not well documented. That said, the Ensighten support channels have been hugely beneficial in making these steps happen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've never contacted support but I see that they are on the ball for bug fixes, highly communicative in release notes, and continually releasing updates to Signal that address common user complaints. Given how responsive the development team is, and how they are continually improving Signal, I think their support is top notch.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Signal is far and away better and more feature-rich. Skype is no longer the app it used to be before Microsoft acquired it, and WhatsApp, while trying to be much like Signal with claims, has too many features that lead to a sense of insecurity as it's too widely used and used for too many things.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
