Ensighten Pulse vs. Signal Open Source Messenger

Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints

Signal is great for high-security applications where privacy is a concern, perhaps because of the sensitive nature of the materials being communicated. For instance, if you are sending sensitive information about a film that hasn't been released yet, and you want to make sure that paparazzi and fans don't get access to spoiler information, Signal is a great way to communicate.

Incentivized

• Pulse is the ultimate tracking tool. Almost anything you want to do with it is enabled and capable.
• Pricing for Pulse was very aggressive as an early buyer.
• The support team for Pulse is always very quick to respond and adapt their product roadmap to meet customer feedback.

• Encryption end to end
• Audio quality
• Ability to permanently delete messages and history

Incentivized

• Documentation - While Ensighten Pulse itself and the implementation process of the core components are documented rather well, the peripheral implementation steps, i.e. how to use this with a specific marketing platform, are not well documented. That said, the Ensighten support channels have been hugely beneficial in making these steps happen.

• Update Hassle - While this is also a positive in added security, every time they release an update to the app, you have to update. Since I only use the app occasionally, I have to update probably 1-in-4 times I open the app. It feels laborious as I will sometimes want to send a friend or colleague a message, who only uses Signal, and I open the app to message them and suddenly have to wait 2-4 minutes to update and install the new version.
• Not Getting Messages - You also no longer send and receive messages until you update. So if you have an outdated version of the app, nobody can get ahold of you and they might not know why you aren't responding.
• Re-Sync Via QR Code After Update - Every time I update, I have to re-sync my mobile app to the desktop. So it adds another added step. The forced updates and forced resync steps are quite laborious.

Incentivized

You don't really need support as the app just works. In the two plus years I've been using Signal, I've never needed to even look at support documentation to learn how to do something or have the app work. It just does. The best support is not needing to use it, and Signal meets that standard.

Incentivized

The closest competitor we've found for Signal is Telegram. We do use Telegram with some clients and individuals who prefer it. Unfortunately, in this climate where there is no clear winner and a lot of diversity in applications, if you work with a lot of clients you're going to have to install a whole suite of instant messaging apps. Still, given the choice, we prefer Signal over its competitors, specifically for applications where high security is a concern.

Incentivized

• We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
• We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
• We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.

• I reach people who I need to more quickly.
• It is a free service.
• It provides my clients confidence in keeping things confidential that need to be.

Incentivized