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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Entendo

    N/A
    Mid-Size Companies (51-1,000 employees)
    Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…

    $29

    per month per organization

    Yellowfin

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Yellowfin is a cloud-based business intelligence and dashboarding platform.

    $250

    per month

    Pricing
    EntendoYellowfin
    Editions & Modules
    Free
    $0
    one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
    Starter
    $29
    per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
    Pro
    $69
    per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
    Business
    $149
    per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
    Enterprise
    tbd
    per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
    No answers on this topic
    Offerings
    Pricing Offerings
    EntendoYellowfin
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.—
    More Pricing Information
    Community Pulse
    EntendoYellowfin
    Considered Both Products
    Sozo Data Ltda
    No answer on this topic
    Idera, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    67%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    63%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    67%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    71%
    Implementation went as expected
    5 Answers
    Features
    EntendoYellowfin
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Entendo and Yellowfin
    Feature
    Entendo
    -
    Ratings
    Yellowfin
    7.6
    15 Ratings
    6% above category average
    Pixel Perfect reports00 Ratings6.78 Ratings
    Customizable dashboards00 Ratings8.415 Ratings
    Report Formatting Templates00 Ratings7.613 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Entendo and Yellowfin
    Feature
    Entendo
    -
    Ratings
    Yellowfin
    8.2
    15 Ratings
    5% above category average
    Drill-down analysis00 Ratings8.614 Ratings
    Formatting capabilities00 Ratings8.715 Ratings
    Report sharing and collaboration00 Ratings8.614 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Entendo and Yellowfin
    Feature
    Entendo
    -
    Ratings
    Yellowfin
    7.1
    15 Ratings
    9% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.115 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.715 Ratings
    Predictive Analytics00 Ratings7.413 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Entendo and Yellowfin
    Feature
    Entendo
    -
    Ratings
    Yellowfin
    7.6
    14 Ratings
    0% below category average
    Multi-User Support (named login)00 Ratings7.314 Ratings
    Role-Based Security Model00 Ratings7.012 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.013 Ratings
    Single Sign-On (SSO)00 Ratings8.96 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Entendo and Yellowfin
    Feature
    Entendo
    -
    Ratings
    Yellowfin
    6.4
    8 Ratings
    12% below category average
    REST API00 Ratings6.48 Ratings
    Javascript API00 Ratings6.18 Ratings
    iFrames00 Ratings7.37 Ratings
    Java API00 Ratings6.88 Ratings
    Customizable Platform (Open Source)00 Ratings6.06 Ratings
    Best Alternatives
    EntendoYellowfin
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    Enterprises
    Jaspersoft Community Edition
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    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EntendoYellowfin
    Likelihood to Recommend
    -
    (0 ratings)
    8.6
    (15 ratings)
    Usability
    -
    (0 ratings)
    8.4
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.6
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.1
    (6 ratings)
    Data Sources
    -
    (0 ratings)
    8.1
    (6 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    EntendoYellowfin
    Likelihood to Recommend
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    We can recommend this software without hesitation, as it has the ability to generate reports and data analysis, as well as process the data automatically, which saves time. It is ideal for small and medium-sized companies that wish to improve their services in the business world
    Incentivized
    Read full review
    Pros
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    • Yellowfin’s Storyboard, Timeline and Collaborative tools make it easy to share data and insights across an organisation.
    • Strong Operational and Executive Dashboards that reflect the business KPIs and can send out prompts to people within the business based on rules.
    • Yellowfin makes it incredibly easy to create dynamic reports and dashboards which incorporate maps through locational intelligence functionality.
    • Yellowfin is a single license and all access is via a web browser making it perfect for both on-premise and cloud deployment. Mobile apps are also available.
    • User roles and source filtering allows Admin/IT to offer different functions/views by user group/role.
    • Mobile BI applications to support any device ..
    • API connectors ( YF 7.2 on the way in Mar16 ) for a range of third-party Web-based applications, data sources, Enterprises CRM/ERP apps & open data platform apps, including Salesforce, Google Analytics, Twitter, Youtube , Zoho CRM, XE.com & more coming to make endusers to integrate their applications for better benefits
    • Yellowfin Integration with Predictive analytical and Big Data processing tools like R, UDF, Spark to build rich applications for end users
    Read full review
    Cons
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    • The ability to predefine a colour for a specific graph as a selection option dynamically.
    • The ability to customise the label of a chart, especially with respect to performance related reporting graphs we need an increase in dynamic charting options to meet our more specialised requirements.
    Read full review
    Usability
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    As mentioned previously, if a newer company is looking for a strong, polished BI tool, Yellowfin would be a great software vendor to consider. Unfortunately, the high cost might be a barrier to these newer companies who dont have any legacy software/agreements such as an EA agreement with Microsoft.
    Incentivized
    Read full review
    Reliability and Availability
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    99.9% availability
    Read full review
    Support Rating
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    They have good support in what they provide. But what they provide is not what is promised. I would stay with them if I can. Be very careful before signing up with them. They are not what they seem in the sales pitches. Be very careful and make sure you test and test before you sign up.
    Read full review
    In-Person Training
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    Yellowfin provides 3 levels of training to support consumers, business analytics, developers and Administrations :
    1. Yellowfin BI Training - Level 1 (Exploration)
    2. Yellowfin BI Training - Level 2 (Advanced)
    3. Yellowfin BI Training - Level 3(Expert)
    Read full review
    Online Training
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    Web-based training for large audiences for Level 1 and Level 2 I would suggest
    Read full review
    Implementation Rating
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    Design the data model and views for each dashboard is very important and it is the success factor Configuration of cluster for large implementation
    Read full review
    Alternatives Considered
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    Yellow Fin platform is browser agnostic and is accessible from desktops as well as mobile devices. It is very simple and fast, it is integrated with Big Data, clients do not require a great training. It just works. But it’s easier to have things on the cloud, especially if you need to use different computers. Yellow Fin lacks the cloud feature.
    Incentivized
    Read full review
    Scalability
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    - Tested 500 con-current users in Linux platform with 4 cores systems - Tested with cloud based VM - Tested with 1000 reads per minutes
    Read full review
    Return on Investment
    Sozo Data Ltda
    No answers on this topic
    Idera, Inc.
    • made our org more data centric
    • Decisions are made based on data vs opinion
    • has created a single source of truth for the bulk of the organization
    Incentivized
    Read full review
    ScreenShots

    Entendo Screenshots

    Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

    Yellowfin Screenshots

    Screenshot of Location IntelligenceScreenshot of Yellowfin DashboardScreenshot of Yellowfin SignalsScreenshot of Yellowfin MobileScreenshot of Yellowfin Sales KPIs