Epsilon PeopleCloud vs. Hightouch vs. Iterate

Epsilon PeopleCloud

6 Reviews and Ratings

Hightouch

13 Reviews and Ratings

Iterate

1 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Epsilon PeopleCloud	Score8 out of 10	N/A	Epsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.	N/A
Hightouch	Score8.7 out of 10	N/A	Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse.	$350 per month
Iterate	Score10 out of 10	N/A	Research tools for product market research and user testing. These include embedded surveys, in-app mobile surveys, email surveys, and an AI-powered research assistant. With AI sentiment analysis, the Iterate Research Assistant pulls out the key topics customers are writing about and determines their sentiment—positive, negative, or neutral—for an at-a-glance view of how they feel.	$10 per month

Pricing

Epsilon PeopleCloud

Hightouch

Iterate

No answers on this topic

Starter: $0
Starter: $350
per month
Business: Contact Sales

Starter: $10-$70
per month For apps and websites with up to 50,000 monthly active users
Business: $150-$425
per month For apps and websites with 50,000 - 1,000,000 monthly actives
Enterprise: Contact Sales
Custom plans for organizations with extremely large user bases

Pricing Offerings
Epsilon PeopleCloud	Hightouch	Iterate
Free Trial
No	No	Yes
Free/Freemium Version
No	Yes	No
Premium Consulting/Integration Services
No	No	No

No setup fee

No setup fee

No setup fee

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Best Alternatives
	Epsilon PeopleCloud	Hightouch	Iterate
Small Businesses	Twilio Segment Score8.4 out of 10	Twilio Segment Score8.4 out of 10	No answers on this topic
Medium-sized Companies	Treasure AI Score9 out of 10	Treasure AI Score9 out of 10	Dovetail Score8.6 out of 10
Enterprises	Treasure AI Score9 out of 10	Treasure AI Score9 out of 10	Optimal Score8.5 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	Epsilon PeopleCloud	Hightouch	Iterate
Likelihood to Recommend	7.0 (1 ratings)	- (0 ratings)	- (0 ratings)

User Testimonials
	Epsilon PeopleCloud	Hightouch	Iterate
Likelihood to Recommend	Epsilon Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information Incentivized Kimberly Yolitz Sr. Digital Marketing Specialist @ Radisson Hotel Group Read full review	Hightouch No answers on this topic	Iterate (Pickaxe LLC) No answers on this topic
Pros	Epsilon Fairly intuitive if you have previous experience with high-end email tools. The training opportunities are good - they offer both online and/or live training. The support we receive is very good. The reporting feature is good - a lot of detailed information. Incentivized Kimberly Yolitz Sr. Digital Marketing Specialist @ Radisson Hotel Group Read full review	Hightouch No answers on this topic	Iterate (Pickaxe LLC) No answers on this topic
Cons	Epsilon The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying. Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were. It would be nice to see performance reports available within the campaign itself, as well as within the reporting section. Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous. Incentivized Kimberly Yolitz Sr. Digital Marketing Specialist @ Radisson Hotel Group Read full review	Hightouch No answers on this topic	Iterate (Pickaxe LLC) No answers on this topic
Alternatives Considered	Epsilon While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content. Incentivized Kimberly Yolitz Sr. Digital Marketing Specialist @ Radisson Hotel Group Read full review	Hightouch No answers on this topic	Iterate (Pickaxe LLC) No answers on this topic
Return on Investment	Epsilon Increased email production = more communication to customers. Better reporting = determine areas for improvement or scale up efforts. Working on getting our triggered emails optimized - there's a great opportunity for this with this tool. Incentivized Kimberly Yolitz Sr. Digital Marketing Specialist @ Radisson Hotel Group Read full review	Hightouch No answers on this topic	Iterate (Pickaxe LLC) No answers on this topic
ScreenShots