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Everflow - Partner Marketing Platform vs. Perfect Audience (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Everflow - Partner Marketing Platform

    Score7.1 out of 10
    N/AEverflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.N/A

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsEverflow Plus is our white glove service where we provide proactive support from taking you from pre-launch to hyperscaling your partner program.—
    More Pricing Information
    Community Pulse
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Considered Both Products
    Everflow
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    78%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Ad Network Integration
    Comparison of Ad Network Integration features of Everflow - Partner Marketing Platform and Perfect Audience (discontinued)
    Feature
    Everflow - Partner Marketing Platform
    -
    Ratings
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Everflow - Partner Marketing Platform and Perfect Audience (discontinued)
    Feature
    Everflow - Partner Marketing Platform
    -
    Ratings
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad campaign creation00 Ratings8.01 Ratings
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Everflow - Partner Marketing Platform and Perfect Audience (discontinued)
    Feature
    Everflow - Partner Marketing Platform
    -
    Ratings
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings9.01 Ratings
    Ad conversion tracking00 Ratings9.01 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad forecasting and optimization00 Ratings8.01 Ratings
    Best Alternatives
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Likelihood to Recommend
    9.5
    (9 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    5.0
    (1 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Everflow - Partner Marketing PlatformPerfect Audience (discontinued)
    Likelihood to Recommend
    Everflow
    I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).
    Incentivized
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    Everflow
    • Manages offers to affiliate partners.
    • Tracks payouts and traffic volume.
    • Houses creatives for affiliates to use.
    • Generates reports and dashboards for tracking sales.
    Incentivized
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    Everflow
    • Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
    • I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
    Incentivized
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    Everflow
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    Everflow
    Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.
    Incentivized
    Read full review
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    Everflow
    You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.
    Incentivized
    Read full review
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    Everflow
    • Positive since we have real-time attribution
    • Customer support is helpful as needed
    • We can measure performance and make data driven decisions
    Incentivized
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots

    Everflow - Partner Marketing Platform Screenshots

    Screenshot of a comprehensive snapshot of campaign performance through a customizable dashboard.Screenshot of event tracking, on top of an initial conversion action.Screenshot of analytics, for drilling down into any partner's performance on the placement level or any other granular metric.Product screenshot