eVoice vs. Hull CDP (discontinued)

If you are looking for a strong product that is highly customizable, Onebox is a great choice. It can be difficult to navigate, but almost every feature you would need is included somewhere.

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Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.

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• Low Pricing.
• Ease of use.
• Professional voicemail.

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• Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
• Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
• Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.

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• The scheduling is very granular, but the interface for setting up the schedule isn't the easiest to navigate.
• I would like the ability to copy or clone schedules. We have 3 different schedules on three different hunt groups and when there are changes to be made, I would like to be able to make the change on one schedule and copy that for another hunt group.
• The interface for the users to change some of their settings (password, phone, email, etc) isn't very user friendly. I usually have to walk users through changes, and at that point, it is easier for me to just make the changes myself.

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• Needs a deduplication engine
• Needs to be able to perform bulk and automated data cleansing (unified data is messy)
• Needs to integrate with more tools
• Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics

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I was not an employee when Onebox was selected, but I have used Avaya and Nortel PBXs in the past and while it is not as powerful, it has a lot of great features and a much lower cost of entry.

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We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us

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• Value for money.
• Great option regarding ROI.
• It creates a better way to connect.

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• Positive: No longer asking engineering for customer activity data
• Positive: Allowing additional data integrations for where our customer activity data can be seen

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info