Hull is the CDP that rudders our Marketing's ship.
August 14, 2018
Hull is the CDP that rudders our Marketing's ship.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hull
We use Hull primarily for marketing purposes currently, although we're anticipating expanding it to some features. Our core use is to serve as a data lake where we enrich any prospect records, record anonymous IP visits, and house our complete customer profiles. We then push out select fields to both HubSpot and Salesforce.
- Good fit for our SME marketing/ Sales Tech stack. Integrations like HubSpot and Clearbit are native and easy to use within Hull- and it was one of the only providers that fit that criteria when we were vetting options.
- Ease of Use. Hull is fairly intuitive for a casual user. The only real questions that came up for us were doing the data-mapping phase when we mapped fields against Hull.
- No database to maintain. A critical selling point for us, and something which has freed up a fair amount of engineering time on an ongoing basis has been that Hull, unlike Segment, didn't require us to maintain a database.
- Double-Counting some data refreshes: In the early days of Hull (March '17 ) we had cases where data refreshes were sometimes double counted, which potentially could have been been a problem given that in that they do have a usage based model. It never incurred extra costs for us and the customer success team at Hull was responsive whenever we found instance that are usage was higher than normal.
- Improvements to Knowledge Base/ Training: The product development speed at Hull has been fairly rapid, which has been a great thing, though materials on how to use the product have lagged behind. We encountered a few issues automatically pushing data fields between Hull and HubSpot where we had to remap fields based on whitelist/ blacklist logic. While it was fairly easy once their customer support walked us through it- we probably would have been able to set it up on our own with customer success material.
- Increased number of native integrations: They've been adding new integrations and deepening them pretty regularly, but it would be great to see them continue to add integrations. In the meantime, we found workarounds for just about everything, however, with Zapier and Segment.
- Seamlessly enriched data: Once we set up the Hull+ Clearbit integration we saved a large amount of time and lack of clarity by having our enriched leads delivered directly to HubSpot.
- Easily Segmented Campaigns: We've been able to segment our Customer Database much more effectively in Hull than we were able to in HubSpot. Their easy to use filters helped us to engage pockets of leads that we were generally neglecting previously.
- Segment
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us.