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Not quite there yet
December 15, 2018

Not quite there yet

Tim Berman | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hull

We wanted to consolidate customer data from all sources—our point of sale, Pipedrive CRM, Drip (marketing automation), Front (2-way digital communication), SpectrumVOIP phone, site tracking via Segment—and create a single source of truth for true segmentation based on behavioral activity, purchase RFM data, and create life-cycle automations through all marketing channels. Hull was able to import most of this data, but it was unable to dedupe, nor could it reconcile contact records cross-platform or otherwise. Proper segmentation was impossible.
  • Data visualization from Segment
  • Integrates with multiple tools
  • Webhook integrations
  • Tagging via Zapier
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
  • No ROI. I invested in it for months and promised functionality was never delivered
Hull provided a visual interface for contact profiles. I needed something more robust than a CRM (Pipedrive), and certainly more robust than a spreadsheet tool like Airtable. The built-in segmentation engine is powerful if the data is clean.
I'm not really sure where it is well-suited because it cannot actually unify customer profiles without deduping.