Overall Satisfaction with Hull
We use Hull as a way to surface the data from our back-end systems into Slack and into various other tools. It is primarily used by Sales and Marketing but plays an important part with Support. We had a problem being able to quickly understand the activity in a customer/prospect account and Hull allows us to call out specific emails/accounts in Slack and drill into the information in an easy to digest manner. We use Segment for all our back-end stuff and Hull ties directly into segment for a seamless integration.
- Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
- Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
- Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
- I am not sure about new features, if they are rolling out or what!
- It might also be valuable to see the responsiveness of things triggered through Hull, sometimes data takes a bit longer than expected to trigger a workflow (but never really more than a minute so not a huge deal really...)
- Positive: No longer asking engineering for customer activity data
- Positive: Allowing additional data integrations for where our customer activity data can be seen
- Segment.io and Zapier
We actually use Segment as well as Zapier so I don't think I answered this part of the question correctly. Here's the piece, aggregating and connecting your systems is a challenge. Segment and Zapier will help connect your systems together but they will not necessarily help you surface that information let alone surface it in a digestable format (Slack). Hull helps that problem, making your connected information presented and readable.