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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Evoq Content

    Score8.7 out of 10
    N/AEvoq Content is a content management system within the Evoq business suite. Evoq Content is extensible with many modules that add caching, advanced content approval workflow, granular permissions, document management, mobile accessibility of content, web farm support, and an ecommerce engine.N/A

    HCL Unica

    Score10 out of 10
    N/AHCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.N/A
    Pricing
    Evoq ContentHCL Unica
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Evoq ContentHCL Unica
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Evoq ContentHCL Unica
    Security
    Comparison of Security features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    10.0
    6 Ratings
    19% above category average
    HCL Unica
    -
    Ratings
    Role-based user permissions10.06 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    10.0
    5 Ratings
    25% above category average
    HCL Unica
    9.6
    2 Ratings
    23% above category average
    API10.05 Ratings9.73 Ratings
    Internationalization / multi-language10.05 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings9.73 Ratings
    Customizability00 Ratings9.73 Ratings
    Integration with Salesforce.com00 Ratings9.73 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.73 Ratings
    Third-party software integrations00 Ratings9.03 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    10.0
    8 Ratings
    24% above category average
    HCL Unica
    -
    Ratings
    WYSIWYG editor10.08 Ratings00 Ratings
    Code quality / cleanliness10.06 Ratings00 Ratings
    Admin section10.07 Ratings00 Ratings
    Page templates10.07 Ratings00 Ratings
    Library of website themes10.06 Ratings00 Ratings
    Mobile optimization / responsive design10.05 Ratings00 Ratings
    Publishing workflow10.07 Ratings00 Ratings
    Form generator10.06 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    10.0
    7 Ratings
    28% above category average
    HCL Unica
    -
    Ratings
    Content taxonomy10.07 Ratings00 Ratings
    SEO support10.07 Ratings00 Ratings
    Bulk management10.05 Ratings00 Ratings
    Availability / breadth of extensions10.07 Ratings00 Ratings
    Community / comment management10.07 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    -
    Ratings
    HCL Unica
    9.6
    3 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings9.73 Ratings
    Dynamic content00 Ratings9.24 Ratings
    Ability to test dynamic content00 Ratings9.24 Ratings
    Landing pages00 Ratings9.73 Ratings
    A/B testing00 Ratings9.73 Ratings
    Mobile optimization00 Ratings9.73 Ratings
    Email deliverability reporting00 Ratings9.73 Ratings
    List management00 Ratings9.53 Ratings
    Triggered drip sequences00 Ratings10.02 Ratings
    Lead Management
    Comparison of Lead Management features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    20% above category average
    Lead nurturing automation00 Ratings9.73 Ratings
    Lead scoring and grading00 Ratings9.73 Ratings
    Data quality management00 Ratings9.73 Ratings
    Automated sales alerts and tasks00 Ratings9.73 Ratings
    Lead segmentation and distribution00 Ratings9.73 Ratings
    Campaign Management
    Comparison of Campaign Management features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    -
    Ratings
    HCL Unica
    9.4
    2 Ratings
    22% above category average
    Calendaring00 Ratings9.03 Ratings
    Event/webinar marketing00 Ratings9.73 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    25% above category average
    Social sharing and campaigns00 Ratings9.73 Ratings
    Social profile integration00 Ratings9.73 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Evoq Content and HCL Unica
    Feature
    Evoq Content
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    26% above category average
    Dashboards00 Ratings9.73 Ratings
    Standard reports00 Ratings9.73 Ratings
    Custom reports00 Ratings9.73 Ratings
    Best Alternatives
    Evoq ContentHCL Unica
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Evoq ContentHCL Unica
    Likelihood to Recommend
    8.8
    (12 ratings)
    10.0
    (19 ratings)
    Likelihood to Renew
    9.7
    (7 ratings)
    10.0
    (13 ratings)
    Usability
    10.0
    (2 ratings)
    8.8
    (5 ratings)
    Support Rating
    10.0
    (2 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    7.2
    (2 ratings)
    User Testimonials
    Evoq ContentHCL Unica
    Likelihood to Recommend
    DNN
    If you just need to implement a website that is dynamic but not real big in Data Processing almost anyone can do so with very limited knowledge as long as you know how to use a Word Processor and your Browser. If you don't have experience with setting up a Server to run a website there are Companies like PowerDNN, Rackspace and WinHost that can help and I recommend them in that order if you are using DNN. If you need a more sophisticated e-commerce website and don't have much experience with Servers, SQL Server etc. then you should find a consultant to help you install and setup not just the DNN Platform but also select the proper Modules to accomplish what you want to do. If you need a highly customized website that is very data intensive and you are not experienced then be sure to save yourself the time and money by finding a qualified Consultant to help you. The beauty of DNN is that it can handle as simple or as complicated of an Application as you need depending on what your needs are and how far you want to take it.
    Read full review
    HCLSoftware
    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review
    Pros
    DNN
    • DNN is a feature-rich, open-source project with a flexible license. This let us use it without licensing costs for custom solutions or as-is with no custom code just plug-in modules.
    • DNN is written in Microsoft .NET C#. This allows our developers and our customers to use their existing skill set to install and maintain the solution.
    • DNN is made for Windows platform, allowing us and our customers to deploy solutions to existing Windows servers or in some cases hosted platforms.
    • DNN integrates with Windows authentication allowing us to deploy intranet solutions and use single sign-on for improved user experience and security.
    Read full review
    HCLSoftware
    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Incentivized
    Read full review
    Cons
    DNN
    • It can be a bit heavy-handed when it comes to styling. It's sometimes necessary to spend a little extra time to overcome styling issues.
    • Up until version 8 of the core DNN platform, implementing single page applications (SPAs) required extra efforts.
    • It is very difficult to split a site across multiple servers for load balancing
    Incentivized
    Read full review
    HCLSoftware
    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review
    Likelihood to Renew
    DNN
    Even though DNN is a good CMS, I have worked with other CMSs which are far more robust at this point, and would not be overly inclined to select DNN unless cost of the product is the most important factor along with staying on .NET. DNN is a whole package so unless the client has a requirement of including authentication, authorization for users, eCommerce, sticking to something simple is a better option.
    Read full review
    HCLSoftware
    There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
    Read full review
    Usability
    DNN
    Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

    For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

    Two caveats:


    Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
    Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



    Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
    Read full review
    HCLSoftware
    Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
    Incentivized
    Read full review
    Support Rating
    DNN
    I don't see how it could get any better unless they moved their staff into our offices. You have available to you any type of Support you need or want, both paid and free from thousands of developers and consultants all over the world. You might even find some on Mars if you look hard enough.Also, with all of the available resources available from your Browser you can literally find the answer to any question you have in a matter of minutes.
    Read full review
    HCLSoftware
    I didn't use the Unica support since it is with IBM, only before.
    Read full review
    Implementation Rating
    DNN
    Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

    For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

    Two caveats:


    Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
    Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



    Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
    Read full review
    HCLSoftware
    - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
    Read full review
    Alternatives Considered
    DNN
    Drupal is a highly expensive tool and is not offering anything extraordinary at a high price. If I keep its pricing in account then there should be some extraordinary features but unfortunately, there isn’t anything special about it; rather it was slow in its working. All these things actually forced us to move to Evoq that is just perfect in its working. Its working speed, interface, and UX are so simple that none of our team members find it tough to utilize. It has so many features like content scheduling and rich text edit. It allows easy editing of the text as well, and one can directly add text according to need.
    Incentivized
    Read full review
    HCLSoftware
    The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
    Incentivized
    Read full review
    Return on Investment
    DNN
    • DNN have given us the ability to have basic sites for clients up and running in a very short time. This makes the client happy.
    • DNN has taken the trivial, simple tasks of changing text on a page or an image on a page and put it into the hands of the client. They do not have to pay us to do it and that also frees up more time for us to spend on development.
    Read full review
    HCLSoftware
    • It helps my clients drive their business which in turn, drives more profit for them.
    • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
    • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
    Incentivized
    Read full review
    ScreenShots

    HCL Unica Screenshots

    Screenshot of HCL Unica Deliver is the email marketing and messaging execution module of the HCL Unica platform.

Its scalable digital messaging engine helps enterprise marketers design, personalize, and send high-volume, data-driven communications across multiple customer engagement channels.

It’s built for complex and compliant omni-channel campaigns with advanced segmentation, behavioral triggers, and real-time customer data.

Key channels supported include:
• Email — for personalized bulk and trigger-based mailings.
• SMS — send text messages to mobile subscribers.
• WhatsApp — conversational and promotional messaging.
• In-app and Push notifications — mobile push alerts via apps.