Experiture Marketing Platform vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Thryv
Score 8.8 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Experiture Marketing PlatformThryv
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
No answers on this topic
Offerings
Pricing Offerings
ExperitureThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Experiture Marketing PlatformThryv
Top Pros
Top Cons
Features
Experiture Marketing PlatformThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
Thryv
9.2
8 Ratings
19% above category average
WYSIWYG email editor9.83 Ratings00 Ratings
Dynamic content9.93 Ratings8.97 Ratings
Ability to test dynamic content9.83 Ratings9.17 Ratings
Landing pages9.93 Ratings10.01 Ratings
A/B testing10.03 Ratings00 Ratings
Mobile optimization9.83 Ratings8.88 Ratings
Email deliverability reporting9.93 Ratings9.17 Ratings
List management9.02 Ratings8.96 Ratings
Triggered drip sequences10.01 Ratings9.73 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Thryv
8.1
7 Ratings
11% above category average
Lead nurturing automation9.92 Ratings8.76 Ratings
Lead scoring and grading9.92 Ratings00 Ratings
Data quality management9.93 Ratings8.66 Ratings
Automated sales alerts and tasks9.93 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
Thryv
9.0
5 Ratings
9% above category average
Calendaring9.52 Ratings9.05 Ratings
Event/webinar marketing9.02 Ratings9.04 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Thryv
6.7
8 Ratings
8% below category average
Social sharing and campaigns9.92 Ratings9.48 Ratings
Social profile integration8.21 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Thryv
6.6
7 Ratings
9% below category average
Dashboards9.92 Ratings9.27 Ratings
Standard reports9.92 Ratings8.67 Ratings
Custom reports9.11 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
Thryv
8.3
6 Ratings
15% above category average
API7.31 Ratings8.03 Ratings
Role-based workflow & approvals8.21 Ratings8.92 Ratings
Customizability10.03 Ratings8.15 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
Best Alternatives
Experiture Marketing PlatformThryv
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Experiture Marketing PlatformThryv
Likelihood to Recommend
10.0
(3 ratings)
9.5
(8 ratings)
Likelihood to Renew
10.0
(3 ratings)
-
(0 ratings)
Usability
9.1
(1 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Experiture Marketing PlatformThryv
Likelihood to Recommend
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review
Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Likelihood to Renew
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
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Thryv
No answers on this topic
Usability
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
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Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
Indros Group
No answers on this topic
Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Online Training
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Thryv
No answers on this topic
Alternatives Considered
Indros Group
Precision, recall, efficiency, follow through
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments