TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Factiva

    Score8 out of 10
    N/AFactiva from Dow Jones is a data service that helps companies identify opportunities, accelerate decisions and manage a business's reputation, that includes global news and data accessible via the Dow Jones' research platform, on mobile devices or integrated via advanced feeds and APIs.N/A

    iSpionage

    Score6.9 out of 10
    N/AiSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.N/A
    Pricing
    FactivaiSpionage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FactivaiSpionage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    FactivaiSpionage
    Small Businesses
    No answers on this topic
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FactivaiSpionage
    Likelihood to Recommend
    9.0
    (5 ratings)
    6.8
    (4 ratings)
    Data Sharing and Collaboration
    2.0
    (3 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    FactivaiSpionage
    Likelihood to Recommend
    Dow Jones
    A large part of our work depends on the ability to source quality media content from a breadth of dependable sources globally. This is Factiva's bread and butter: it has a very comprehensive list of 'quality' media sources such as nationals, dailies, business journals and magazines from around the world that are easily mined for the content they hold. If you're thinking about anything other than these 'traditional' media sources then Factiva probably isn't your thing. It doesn't do social media.
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    ispionage, inc.
    iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
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    Pros
    Dow Jones
    • Factiva offers excellent search builders so that I am able to narrow my search to specific companies or topics very easily.
    • Factiva combines a large number of credible sources into one place and allows me to search all of these sources.
    • Factiva's use of timestamps helps me understand when the news was known by the market which allows me to analyze how (if at all) that particular piece of news impacted the company's stock price.
    • Provides an excellent starting place for learning about a company and/or industry.
    Incentivized
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    ispionage, inc.
    • Keyword alerts notifications.
    • Competitors analysis.
    • Website monitoring.
    Incentivized
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    Cons
    Dow Jones
    • The UX leaves room to be desired
    • There are often repetitive entries
    • The functionality can be confusing
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    ispionage, inc.
    • Keyword database is limited compared to other tools
    • Limited (though streamlined) feature set
    • Less agency-friendly than other tools.
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    Alternatives Considered
    Dow Jones
    At the time, Factiva was already being used by the company I worked for - they had developed procedures specifically for using Factiva, so there wasn't really an option. I've used Lexis, Westlaw and Bloomberg exclusively for legal research, so there wasn't really an overlap with Factiva.
    Incentivized
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    ispionage, inc.
    iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
    Incentivized
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    Return on Investment
    Dow Jones
    No answers on this topic
    ispionage, inc.
    • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
    • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
    • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
    Incentivized
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