Factiva vs. Nielsen Digital Ads Ratings

A large part of our work depends on the ability to source quality media content from a breadth of dependable sources globally. This is Factiva's bread and butter: it has a very comprehensive list of 'quality' media sources such as nationals, dailies, business journals and magazines from around the world that are easily mined for the content they hold. If you're thinking about anything other than these 'traditional' media sources then Factiva probably isn't your thing. It doesn't do social media.

Incentivized

I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.

Incentivized

• Factiva offers excellent search builders so that I am able to narrow my search to specific companies or topics very easily.
• Factiva combines a large number of credible sources into one place and allows me to search all of these sources.
• Factiva's use of timestamps helps me understand when the news was known by the market which allows me to analyze how (if at all) that particular piece of news impacted the company's stock price.
• Provides an excellent starting place for learning about a company and/or industry.

Incentivized

• Accurate data set
• Robust results
• Large-scale data

Incentivized

• The UX leaves room to be desired
• There are often repetitive entries
• The functionality can be confusing

Incentivized

• Better integration
• Cross media report
• After sales support

Incentivized

At the time, Factiva was already being used by the company I worked for - they had developed procedures specifically for using Factiva, so there wasn't really an option. I've used Lexis, Westlaw and Bloomberg exclusively for legal research, so there wasn't really an overlap with Factiva.

Incentivized

• Positive ROI on most digital campaigns
• Reduces the manual work
• Allows for more time planning

Incentivized