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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Factors.AI

    Score9.3 out of 10
    N/AFactors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
    Pricing
    Factors.AIInflu2
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Factors.AIInflu2
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on the number of people targeted by a client.
    More Pricing Information
    Features
    Factors.AIInflu2
    Engagement
    Comparison of Engagement features of Factors.AI and Influ2
    Feature
    Factors.AI
    -
    Ratings
    Influ2
    8.9
    2 Ratings
    20% above category average
    Automated routing and prioritization00 Ratings10.01 Ratings
    Customer interaction histories00 Ratings7.31 Ratings
    Engagement data tracking00 Ratings9.62 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Factors.AI and Influ2
    Feature
    Factors.AI
    -
    Ratings
    Influ2
    9.7
    2 Ratings
    30% above category average
    Ad campaign creation00 Ratings9.72 Ratings
    Display advertising00 Ratings10.01 Ratings
    Social advertising00 Ratings9.72 Ratings
    Ad reporting and analytics00 Ratings9.32 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Factors.AI and Influ2
    Feature
    Factors.AI
    -
    Ratings
    Influ2
    10.0
    1 Ratings
    34% above category average
    Behavioral visitor segmentation00 Ratings10.01 Ratings
    ABM sales intelligence00 Ratings10.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Factors.AI and Influ2
    Feature
    Factors.AI
    -
    Ratings
    Influ2
    10.0
    1 Ratings
    29% above category average
    Automated workflow & orchestration00 Ratings10.01 Ratings
    Best Alternatives
    Factors.AIInflu2
    Small Businesses
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    No answers on this topic
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Factors.AIInflu2
    Likelihood to Recommend
    10.0
    (3 ratings)
    9.7
    (4 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Factors.AIInflu2
    Likelihood to Recommend
    Factors.ai
    By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI
    Incentivized
    Read full review
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
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    Pros
    Factors.ai
    • Easy no-code integration.
    • Accurate data reporting.
    • The ability to track advanced engagement metrics.
    Incentivized
    Read full review
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    Cons
    Factors.ai
    • The speed/delivery of the platform can improve.
    • The UI/UX can be made more appealing and functional.
    Incentivized
    Read full review
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    Usability
    Factors.ai
    Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional
    Incentivized
    Read full review
    Influ2
    No answers on this topic
    Alternatives Considered
    Factors.ai
    The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.
    Incentivized
    Read full review
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    Return on Investment
    Factors.ai
    • Factors.AI allowed us to have clarity on our marketing results.
    • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
    Incentivized
    Read full review
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.