Best ABM tool in the market
September 26, 2023

Best ABM tool in the market

Tinesh Kumar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Influ2

Influ2 has truly transformed our ABM with precise targeting and contact-level insights. With person-based advertising we were able to transform the way we approach B2B marketing, making our strategy and tacts a lot more efficient.
  • We are able to identify and reach with ads the exact decision-makers in our target accounts.
  • We then get contact-level intent signals that allow our SDRs tailor the outreach according to the topics of prospects’ interest. We have real-time data that shows us how our prospects are reacting to our ads and messages.
  • Influ2 has a really simple and intuitive interface, so we were able to start using it right away.
  • The customer success team at Influ2 is always there to support us. They help us with a whole range of tasks, like troubleshooting any technical issues as well as coming up with fresh ideas for our ad campaigns.
  • The platform pricing is on the higher side and might not be a good fit for smaller with budget constraints. I’d say it works best for enterprises with substantial ABM budgeting.
  • We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
  • Most Important Features
  • I’d say that precise targeting, contact-level intent signals, AI capabilities all make Influ2 a truly unique and amazing product.

Do you think Influ2 delivers good value for the price?

Yes

Are you happy with Influ2's feature set?

Yes

Did Influ2 live up to sales and marketing promises?

Yes

Did implementation of Influ2 go as expected?

Yes

Would you buy Influ2 again?

Yes

We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.

Influ2 Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
Automated routing and prioritization
10
Engagement data tracking
10
Ad campaign creation
10
Display advertising
10
Social advertising
10
Ad reporting and analytics
10