I would recommend it 8/10
April 19, 2023

I would recommend it 8/10

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Influ2

We use Influ2 to advertise in the B2B sector. Influ2 enables us to target specific people on various platforms, and manage that all in one place.

Pros

  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success

Cons

  • We don’t see the real time spend in the product and need to work with a custom LookerStudio
  • Precise person-based targeting and reporting on engagement. We get to see performance analytics and engagements on all of our campaigns.
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.

Do you think Influ2 delivers good value for the price?

Yes

Are you happy with Influ2's feature set?

Yes

Did Influ2 live up to sales and marketing promises?

Yes

Did implementation of Influ2 go as expected?

Yes

Would you buy Influ2 again?

Yes

We used Influ2 for one of our B2B clients and it led to amazing number of engagements of our target audiences with our ads. It leverages many platforms to target specific audiences which really helps to increase the visibility of our ads.

Influ2 Feature Ratings

Integrations with third-party software
Not Rated
Automated workflow & orchestration
Not Rated
Not Rated
3rd party intent signals
Not Rated
Downstream intent signals
Not Rated
Account identification
Not Rated
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
ABM sales intelligence
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Syndicated content
Not Rated
Personalization
Not Rated
Engagement data tracking
7
Ad campaign creation
8
Display advertising
Not Rated
Contextual advertising
Not Rated
Social advertising
8
Ad reporting and analytics
5

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