TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Factors.AI

    Score9.3 out of 10
    N/AFactors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A

    Kochava

    Score10 out of 10
    N/AKochava is a mobile attribution and analytics platform for enterprises.N/A
    Pricing
    Factors.AIKochava
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Factors.AIKochava
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Factors.AIKochava
    Small Businesses
    No answers on this topic
    Firebase Crashlytics
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Firebase Crashlytics
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Flurry Analytics (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Factors.AIKochava
    Likelihood to Recommend
    10.0
    (3 ratings)
    8.5
    (4 ratings)
    Usability
    8.0
    (1 ratings)
    3.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (2 ratings)
    User Testimonials
    Factors.AIKochava
    Likelihood to Recommend
    Factors.ai
    By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI
    Incentivized
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    Kochava
    Beneficial
    for creating a quarterly report of top-quality campaign data sources for the
    company's marketing department, integrated with networks and publications.



    It
    is a marketing solution that is being used to manage and analyze data from
    mobile application campaigns.



    You're
    also helping employees accomplish difficult tasks while keeping company data
    protected.
    Incentivized
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    Pros
    Factors.ai
    • Easy no-code integration.
    • Accurate data reporting.
    • The ability to track advanced engagement metrics.
    Incentivized
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    Kochava
    • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
    Incentivized
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    Cons
    Factors.ai
    • The speed/delivery of the platform can improve.
    • The UI/UX can be made more appealing and functional.
    Incentivized
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    Kochava
    • Hard to pull reporting
    • often tracking issues, and advertisers seem to have a hard time integrating
    • lack of visibility on many events, and poor fraud detection
    Incentivized
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    Usability
    Factors.ai
    Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional
    Incentivized
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    Kochava
    Not user friendly, poor reporting.
    Incentivized
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    Support Rating
    Factors.ai
    No answers on this topic
    Kochava
    They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
    Incentivized
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    Alternatives Considered
    Factors.ai
    The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.
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    Kochava
    It is a wonderful option
    with favorable virtues to be applied in the company's marketing process, it
    allows us to obtain information through consultation and analysis, they are attentive
    and friendly when offering their service and support, it also includes
    functions such as a fraud tool for the management of push consent, very useful
    for additional reports in analysis teams, is also competitive because it is
    providing adequate payment alternatives.
    Incentivized
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    Return on Investment
    Factors.ai
    • Factors.AI allowed us to have clarity on our marketing results.
    • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
    Incentivized
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    Kochava
    • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
    • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
    • We can also use Kochava's app links and QR codes to boost our conversion.
    • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
    Incentivized
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    ScreenShots