Factors.AI vs. Roku OneView

Factors.Ai is a must-have tool for every marketing department because it reports important KPI's and it gives insights on which marketing campaigns are working well and sending traffic and leads and which ones are not performing, this information allows us to make the right decisions when it comes to turning off specific campaigns or scaling them.

Incentivized

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

Incentivized

• Provided detailed reporting for understanding our funnel clearly.
• Integrated with our entire marketing stack for better data flow.
• Helped with optimizing campaign budgets based on cost metrics.

Incentivized

• The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
• The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
• The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

• The dashboards can't be shared with other team members.
• Some integrations with less-known tools are not possible.

Incentivized

• Website blacklisting
• Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Incentivized

It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

Incentivized

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

• Improves the overall funnel visibility.
• Keeps us informed about surge/drop in our ad costs.

Incentivized

• Provided us with accurate and timely data to provide to clients.
• Enabled us to streamline our process for running PPC ads for over 80 clients.
• Allowed us to show our ads to households across multiple devices and relevant exchanges.

Incentivized