TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Factors.AI

    Score9.3 out of 10
    N/AFactors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    Factors.AISupermetrics
    Editions & Modules
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    Factors.AISupermetrics
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    Factors.AISupermetrics
    Considered Both Products
    Factors.ai
    No answer on this topic
    Supermetrics
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Best Alternatives
    Factors.AISupermetrics
    Small Businesses
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    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    No answers on this topic
    TrackMaven
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Factors.AISupermetrics
    Likelihood to Recommend
    10.0
    (3 ratings)
    10.0
    (12 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Factors.AISupermetrics
    Likelihood to Recommend
    Factors.ai
    By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI
    Incentivized
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    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
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    Pros
    Factors.ai
    • Easy no-code integration.
    • Accurate data reporting.
    • The ability to track advanced engagement metrics.
    Incentivized
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    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
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    Cons
    Factors.ai
    • The speed/delivery of the platform can improve.
    • The UI/UX can be made more appealing and functional.
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Usability
    Factors.ai
    Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional
    Incentivized
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    Supermetrics
    No answers on this topic
    Alternatives Considered
    Factors.ai
    The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.
    Incentivized
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    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
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    Return on Investment
    Factors.ai
    • Factors.AI allowed us to have clarity on our marketing results.
    • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

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