Fin vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fin
Score 8.8 out of 10
N/A
Fin is an AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale.
$0.99
one-time fee per outcome
Ortto
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 5,000 contacts
Pricing
FinOrtto
Editions & Modules
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro add-on
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Enterprise
Custom
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
FinOrtto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
FinOrtto
Considered Both Products
Fin
Chose Fin
In personal preference, I would always pick Fin over any of the aforementioned products. For me, it's its easier to set up, very intuitive interface, amazing workflow builder and one of the most important parts it stands out above all, is the team behind Fin. Success and …
Chose Fin
We used a much older version of Zendesk six years ago, so the AI features didn't exist back then—which makes it pretty hard to compare. In any case, I immediately found Intercom simpler, more intuitive, and more professional, with features the other platform didn't offer. …
Chose Fin
Fin completely surpasses our old system for support requests. Not only can we get granular data for each customer interaction, but we also now have access to top-quality metrics and reporting. The integrative nature of Fin also made it easier to transition platforms by simply …
Chose Fin
Both are quite similar, and we use both (Fin in Intercom, Chatbase in our custom in-app bot).
Chose Fin
Forethought AI Agents, by Zendesk, Freddy AI for CX and HubSpot Service Hub
Chose Fin
We selected Intercom over Zendesk as AI was ready to use and Zendesk did not have such features. Overall it was the right decision and everything including the switch to intercom went quite well.
Chose Fin
The choice was made before I joined the company, but we've evaluated the usage and purpose of Fin across the years and are still happy with our choice.
Chose Fin
Fin far surpasses these other options in platform features and capabilities. Fin allows for side-by-side use by both the Marketing and Support teams, while none of the other similar products did that well. Most platforms are designed for one or the other, not both.
Chose Fin
Since I have worked for the company, we have not used other tools that are similar.
Chose Fin
Our previous support platform didn't offer an AI agent (they used it internally for their own tickets, but there were delays with shipping it to their users, i.e., us, so we migrated to Intercom). Our colleagues from different brands within our own company demoed a different …
Chose Fin
There are so many AI platforms available, and you could theoretically build a system using the available AI API's from any of the big platforms. However, I dont think it's as easy as this. Intercom is deliberately built for customer service, the features they are releasing a …
Chose Fin
Fin by Intercom vs. Zendesk/Salesforce - Fin by Intercom is often cheaper at low-to-mid volumes because it has a lower base platform fee (starting around $29–$39/seat). However, Zendesk AI and Salesforce Agentforce can be more predictable for massive enterprises because they …
Chose Fin
We use Fin because we already use Intercom, and it was easy to train on and implement, given our current use of Intercom.
Chose Fin
I have only used the free versions of ChatGPT and Claude but I will say that Fin by Intercom AI is built specifically around our data that we give it access to, so its going to be a lot much accurate and safer for an organization to use. We have been happy Fin by Intercom users …
Chose Fin
We decided on Fim due to the ease of creation and integration, as well as its better-developed support.

Decidimos pelo fim pela facilidade na criação e integração Assim como, um suporte melhor desenvolvido
Chose Fin
Fin beat out our competitors in price, accuracy, ease of set-up/training, and also allowed us a free demo environment during the exploratory phase without needing to sign anything.
Chose Fin
Granted I think both Zendesk and Salesforce are very good tools, I still think that Fin by Intercom is the best I've used. Salesforce can be very laggy at times, and there's nothing that can be done about it. The interface is clunky. Zendesk is coming in at a real close second, …
Chose Fin
Huge difference: Crisp is immature yet can't read images or send images; the workflows are broken and cannot be relied upon. The agent breaks in between and is yet way behind. It need a lot of work yet and will be good to go in an year or two.
Chose Fin
Although we have not utilised a specific chat box like Fin before in other websites, we have used ChatGPT and Claude within our general work. Our Product and Engineering team make use of Devin within Azure Dev Ops to support with their work. However, Fin is the most suitable …
Chose Fin
We were already using Intercom as our support ticket software and Intercom's Fin was the next logical upgrade - so it was an easy transition.
Chose Fin
Fin AI is way better than those above I've tried in my career. Easier to train and manage.
Ortto
Chose Ortto
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of …
Chose Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!

Th…
Chose Ortto
Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but …
Chose Ortto
Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
Chose Ortto
Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor …
Chose Ortto
Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is …
Chose Ortto
Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
Chose Ortto
We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing …
Chose Ortto
While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, …
Chose Ortto
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former …
Chose Ortto
Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our …
Features
FinOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Fin
-
Ratings
Ortto
9.0
Ratings
17% above category average
WYSIWYG email editor00 Ratings8.90 Ratings
Dynamic content00 Ratings8.90 Ratings
Ability to test dynamic content00 Ratings8.90 Ratings
A/B testing00 Ratings8.90 Ratings
Mobile optimization00 Ratings8.90 Ratings
Email deliverability reporting00 Ratings9.90 Ratings
List management00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings8.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Fin
-
Ratings
Ortto
9.2
Ratings
17% above category average
Lead nurturing automation00 Ratings9.90 Ratings
Data quality management00 Ratings8.90 Ratings
Automated sales alerts and tasks00 Ratings8.90 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Fin
-
Ratings
Ortto
8.9
Ratings
19% above category average
Event/webinar marketing00 Ratings8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Fin
-
Ratings
Ortto
8.9
Ratings
19% above category average
Social profile integration00 Ratings8.90 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Fin
-
Ratings
Ortto
8.9
Ratings
19% above category average
Dashboards00 Ratings8.90 Ratings
Standard reports00 Ratings8.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Fin
-
Ratings
Ortto
8.9
Ratings
18% above category average
API00 Ratings8.90 Ratings
Customizability00 Ratings8.90 Ratings
Integration with Salesforce.com00 Ratings8.90 Ratings
Best Alternatives
FinOrtto
Small Businesses
Gorgias
Gorgias
Score 8.4 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Zoom Contact Center
Zoom Contact Center
Score 8.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Genesys Cloud CX
Genesys Cloud CX
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FinOrtto
Likelihood to Recommend
8.8
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
6.3
(0 ratings)
-
(0 ratings)
Online Training
7.4
(0 ratings)
-
(0 ratings)
Implementation Rating
6.6
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
FinOrtto
Likelihood to Recommend
Fin is fantastic at answering simpler inquiries, where the range and types of questions are easier to categorize. Thereby reducing the subset of possible answers. Where it has shown great improvement - but still needs more improvement - is by becoming a true Agentic AI support engineer that is capable of answering more technically nuanced questions. Our product has a lot of variables used for troubleshooting that cannot be adequately captured in documentation. Even though we provide thousands of pages of spec docs, each issue is unique. Training and empowering Fin to be as good as a Level 1 support engineer is still very challenging.
Read full review
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Read full review
Pros
  • Serves as the first point of interaction.
  • Answers questions based on the knowledge base.
  • Tries to suggest a solution for reported issues (in some cases).
  • Gives the option to improve its answer.
  • Learns from other conversations and replies by humans.
  • Understands other languages.
  • Interprets images (somewhat).
Read full review
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review
Cons
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
Read full review
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review
Likelihood to Renew
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
No answers on this topic
Usability
The platform is overall clear and intuitive. As with any new platform, there's a learning curve, but that wasn't an issue for our team (and it shouldn't be an issue for others). Fin options are scattered across several submenus, and I'd like them grouped together, but I also like having all those training-related tabs open at all times, so it's not much of a real issue for me.
Read full review
No answers on this topic
Reliability and Availability
always there
Read full review
No answers on this topic
Performance
Fin is super quick and top notch.
Read full review
No answers on this topic
Support Rating
I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
Read full review
No answers on this topic
Online Training
It was great. We were able to walk through step by step and get our questions answered along the way.
Read full review
No answers on this topic
Implementation Rating
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
No answers on this topic
Alternatives Considered
Fin completely surpasses our old system for support requests. Not only can we get granular data for each customer interaction, but we also now have access to top-quality metrics and reporting. The integrative nature of Fin also made it easier to transition platforms by simply integrating with the previous system.
Read full review
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
Read full review
Scalability
The product is very scalable and has helped us scale our user base and onboard 10x the users in just one month. We couldn't have done it without Fin
Read full review
No answers on this topic
Return on Investment
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
Read full review
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Read full review
ScreenShots

Fin Screenshots

Screenshot of the interface to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of Fin handling a complex query. Fin can securely retrieve data and take action in external systems like Shopify, Stripe, and Salesforce.Screenshot of Fin works across phone, email, chat, Slack, and more so every customer receives accurate, personalized responses, wherever they reach out.Screenshot of some procedures to train Fin to handle queries with multiple steps, business logic and third-party systems from start to finish. Natural language instructions can be combined with deterministic controls to create powerful Procedures that follow exact rules when needed.Screenshot of the dashboard to monitor and evaluate quality against standards across both Fin and human conversations.Screenshot of the dashboard to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.