The best marketing solution for small and scaling teams
November 30, 2018
The best marketing solution for small and scaling teams
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Autopilot
Autopilot Marketing Automation Software was our first foray into using workflows with our small marketing team of 2 people. We have since grown into an enterprise solution, but Autopilot was an excellent introductory product for our marketing team when we were first starting out. As a new team, we were using a plethora of budget tools to build makeshift workflows. Autopilot enabled us to cancel those tools, and use their integrations to create a cohesive lead flow for the first time.
Pros
- Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
- Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
- Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
Cons
- Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
- Using Autopilot enabled us to keep our marketing budget very lean for a long time as we scaled. This was incredibly helpful during a time when we needed to manage cash flow, but also were focused on growing as quickly as possible.
- Autopilot helped us build our first gated content workflows, which created significantly more leads for our sales team.
- Autopilot's design features elevated our marketing to look "bigger than we were" for a period of time.
While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, and Autopilot is essentially and all-in-one solution. It gave us access to features like chat that we couldn't afford at the time, and their training materials were incredibly impactful to getting our marketing team up to speed.
Ortto Feature Ratings
Using Autopilot
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
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