Switch Autopilot ON and grow your business faster
Autopilot is the software that we use to create personalized journeys for our contacts to delight them and convert more leads. By tracking …
Starting at $509 per month
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What is Ortto?
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key…
Recent Reviews
Popular Features
- Email deliverability reporting (21)9.797%
- Dashboards (12)8.989%
- Standard reports (12)8.989%
- WYSIWYG email editor (11)8.989%
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Pricing
Professional
$509/mo, paid annually
Cloud
per month
Business
$849/mo, paid annually
Cloud
per month
Enterprise
$1,699/mo, paid annually
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $509 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Ortto?
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.
Ortto Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Email, in-app and onsite messaging, SMS, direct mail
- Supported: Drag-and-drop user experience
- Supported: Visual journey canvas
- Supported: Playbooks
- Supported: Forms, pop ups, spin wheels and surveys
Ortto Screenshots
Ortto Videos
A unified customer journey platform for online business.
Introduction to Ortto
Ortto Integrations
Ortto Competitors
Ortto Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Ortto starts at $509.
HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement, and Mailchimp are common alternatives for Ortto.
Reviewers rate Lead nurturing highest, with a score of 9.9.
The most common users of Ortto are from Small Businesses (1-50 employees).
Ortto Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(38)Reviews
(1-12 of 12)Companies can't remove reviews or game the system. Here's why
Autopilot is the software that we use to create personalized journeys for our contacts to delight them and convert more leads. By tracking real-time activities of every contact we are able to convert sales easily and visualize the ROI of campaigns. Autopilot balances perfectly between power and easy of use by focusing entirely on providing usable yet powerful automation features that can be used by any business.
- The drag-and-drop feature to create sequences without the need of writing any code
- Hundreds of pre-built automation templates to automate sequences in a matter of clicks
- Connecting triggers, events and actions to build customer journeys
- There is room for improvement in analytics & reporting
- Cheaper alternatives are available in the market today
We use Autopilot as a marketing automation tool for our smaller clients with more workflow specific needs.
Some clients already have it but do not use it optimally, some clients want to start with marketing automation.
It's a tool being used for capturing leads, lead nurturing and all the other things most marketing automation tools do. One thing it does really well is connecting social media platforms, and using them in your automations.
Some clients already have it but do not use it optimally, some clients want to start with marketing automation.
It's a tool being used for capturing leads, lead nurturing and all the other things most marketing automation tools do. One thing it does really well is connecting social media platforms, and using them in your automations.
- The use of social media in your automations (many tools fail at this).
- Great visual customer journey builder. It's so clean and easy to use.
- Fast and not too many functions, make this an easy to use tool.
- They are working on more and more integrations but they still miss some of the big ones.
- They are playing a lot with the pricing. (For the bad.)
- The email builder has its limits in customization.
Score 1 out of 10
Vetted Review
Verified User
Autopilot is our marketing automation software - we use it to send email campaigns, update statuses, and perform marketing journeys for our customers.
- Easy flows for journeys.
- No form functionality or front end. You have to string together systems to make it work.
- The tool is buggy. On top of that there isn't any audit-ability, which makes bugs frustrating.
- One of the less full-featured platforms out there.
- Although they "integrate with everything" to provide basic functionality the integrations are sub par and don't work well.
- Reporting is a joke.
We previously used their Quadrotech platform for many years which was configured with our exchange. Their portal was used by me to administer about 30-40 user accounts including security groups. An example use case would be enabling a user to have a different type of enterprise Microsoft license once they become full time. Was a pretty basic system.
- Consolidates a lot of info into one place to administer.
- Easy access.
- It is not intuitive to navigate the backend.
- Pages would time-out frequently when performing changes to users.
October 16, 2019
Email marketing tool!
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the platform. It is not used by the sales or customer experience teams. The business problem it addresses is emailing our customers promotions and information that help generate more sales and retention.
- Managing emails
- Creating journeys
- Opting users out
- Designing flow
- Filtering
- Copying and recreating flows
September 25, 2019
The best and most powerful marketing automation sofware
We use Autopilot to build complex marketing automation sequences for our brands and our customers' brands. The worst thing you can do with marketing automation is send automated messages to someone that aren't relevant to them.
Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
- Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
- Easy and powerful email editing and creation built-in. No need for email template coding.
- Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
- I'd like detailed tracking to be able to calculate the ROI and the value of a list subscriber from within Autopilot. To me this is the one major thing Autopilot is missing (though there aren't many alternatives that provide it yet). If we could see automatically how much a new subscriber to a specific list was worth to our business, it would help us optimize marketing and advertising a great deal. Right now we need to rely on external tracking and calculation.
- I wish the dashboard had more stats than it does, but this isn't a big issue.
April 06, 2019
Good Visual Marketing Automation Software
We use Autopilot HQ as a marketing automation software. We use the software to send out email campaigns to our customers, trial customers and blog subscribers. We use the software across different products we have.
- Easy to use visual UI.
- Simple to run campaigns.
- Great and comprehensive journey builder.
- Very few integrations for marketing automation software.
- Slow and buggy at times.
February 14, 2019
Autopilot is the future of marketing automation
We use Autopilot for lifecycle email marketing, lead scoring, segmentation, and to perform various marketing and sales automation functions. Before onboarding Autopilot, we weren't able to personalize communications, target prospects and customers with highly relevant content, properly track contact activities through the funnel, and flag contacts for follow up at the right time in their discovery process.
- Email marketing
- Journey building
- Integration with other technology
- Onboarding and customer support
- There really isn't much. If you're looking for a system that has everything from landing pages to NPS and complex lead scoring built-in rather than tightly integrated, Autopilot may not be your best option.
November 30, 2018
The best marketing solution for small and scaling teams
Autopilot Marketing Automation Software was our first foray into using workflows with our small marketing team of 2 people. We have since grown into an enterprise solution, but Autopilot was an excellent introductory product for our marketing team when we were first starting out. As a new team, we were using a plethora of budget tools to build makeshift workflows. Autopilot enabled us to cancel those tools, and use their integrations to create a cohesive lead flow for the first time.
- Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
- Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
- Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
- Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
We use Autopilot both as our agency automation solution and it is what we recommend and manage for our clients. In both instances, it is used to capture and nurture leads and because it's automated, it scales.
- It has entry-level pricing
- It's easy to use and set-up
- Its heads-up feature is a great alternative to simple lead-gen forms
- It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
- Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
I use Autopilot mainly for email marketing and other basic automation workflows. Since landing pages aren't a feature of Autopilot, we create those externally and connect them to an Autopilot journey so that the data is captured and journey workflows are triggered. We don't use Autopilot for reporting except for basic email performance.
- Email Campaigns
- Drip Nurturing
- Smart Segments
- Modifications to live, existing programs can be a little tricky. Versioning would be nice.
- Shape count numbers can be misleading to new users. Furthermore, these numbers make for unreliable analytics although the accurate alternative using smart segments gets pretty cumbersome.
- Organizing campaigns can be a bit difficult since smart segments live within the Contact section and Journeys live in a separate section. Program folders might help this.
Score 10 out of 10
Vetted Review
Verified User
We use Autopilot for our client's email marketing/automation and also our own. I'm also in a startup called Camplify which is a 2-sided marketplace for RV sharing and we have found Autopilot extremely useful.
- Customer service is awesome. It is EASY to get your questions answered and problems solved
- Extremely easy to use
- Love the SMS and postcard features
- A better WYSIWYG editor would be great, but I'm sure they'll get to that :)