The best and most powerful marketing automation sofware
Bryan McAnulty | TrustRadius Reviewer
September 25, 2019

The best and most powerful marketing automation sofware

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Autopilot

We use Autopilot to build complex marketing automation sequences for our brands and our customers' brands. The worst thing you can do with marketing automation is send automated messages to someone that aren't relevant to them.

Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
  • I'd like detailed tracking to be able to calculate the ROI and the value of a list subscriber from within Autopilot. To me this is the one major thing Autopilot is missing (though there aren't many alternatives that provide it yet). If we could see automatically how much a new subscriber to a specific list was worth to our business, it would help us optimize marketing and advertising a great deal. Right now we need to rely on external tracking and calculation.
  • I wish the dashboard had more stats than it does, but this isn't a big issue.
  • Helps us build and schedule complex marketing automation sequences with ease.
  • Helps us get a better ROI from email list subscribers than traditional email marketing tools
  • Helps us create great looking emails without additional development
Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is detailed ROI tracking built in for journeys and lists.
Many other email automation tools either have outdated interfaces and features or lack functionality that is important to us. If you have a software as a service business, a mobile app, or an ecommerce brand, Autopilot can help ensure you are sending the right message to the right customer at the right time.

If all you are doing right now is sending occasional email newsletters, then Autopilot isn't necessary. When you are ready to take that next step though and optimize your marketing funnels, Autopilot is the best solution.

Autopilot Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
9
Triggered drip sequences
10
Lead nurturing
10
Data quality management
5
Automated sales alerts and tasks
6
Event/webinar marketing
10
Social profile integration
10
Dashboards
10
Standard reports
10
API
10
Customizability
10
Integration with Salesforce.com
Not Rated