Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Google Cloud AI
Score8.7 out of 10
N/A
Google Cloud AI provides modern machine learning services, with pre-trained models and a service to generate tailored models.
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
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Google Cloud AI is a wonderful product for companies that are looking to offset AI and ML processing power to cloud APIs, and specific Machine Learning use cases to APIs as well. For companies that are looking for very specific, customized ML capabilities that require lots of fine-tuning, it may be better to do this sort of processing through open-source libraries locally, to offset the costs that your company might incur through this API usage.
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Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
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Some of the build in/supported AI modules that can be deployed, for example Tensorflow, do not have up-to-date documentation so what is actually implemented in the latest rev is not what is mentioned in the documentation, resulting in a lot of debugging time.
Customization of existing modules and libraries is harder and it does need time and experience to learn.
Google Cloud AI can do a better job in providing better support for Python and other coding languages.
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We are extremely satisfied with the impact that this tool has made on our organization since we have practically moved from crawling to walking in the process of generating information for our main task to investigate in the field through interviews. With the audio to text translation tool there is a difference from heaven to earth in the time of feeding our internal data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
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I give 8 because although it´s a tool I really enjoy working with, I think Google Cloud AI's impact is just starting, therefore I can visualize a lot/space of improvements in this tool. As an example the application of AI in international environments with different languages is a good example of that space/room to improve.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
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Every rep has been nice and helpful whenever I call for help. One of the systems froze and wouldn't start back up and with the help of our assigned rep we got everything back up in a timely manner. This helped us not lose customers and money.
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In fact, you only need the basic tech knowledge to do a Google search. You need to know if your organization requires it or not,. our organization required it. And that is why we acquired it and solved a need that we had been suffering from. This is part of the modernization of an organization and part of its growth as a company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
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These are basic tools although useful, you can't simply ignore them or say they are not good. These tools also have their own values. But, Yes, Google is an advanced one, A king in the field of offering a wide range of tools, quality, speed, easy to use, automation, prebuild, and cost-effective make them a leader and differentiate them from others.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Artificial intelligence and automation seems 'free' and draws the organization in, without seeming to spend a lot of funds. A positive impact, but who is actually tracking the cost?
We want our employees to use it, but many resist technology or are scared of it, so we need a way to make them feel more comfortable with the AI.
The ROI seems positive since we are full in with Google, and the tools come along with the functionality.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
