Firebase vs. Azure SQL Database

Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.

Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.

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We have found it's a great alternative for making older legacy applications work with online databases instead of only on-premises databases. We've converted over a dozen applications this way, and it has allowed our clients to have a distributed workforce using their applications without incurring the expense of a complete application rewrite.

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• Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
• When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
• Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).

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• Maintenance is always an issue, so using a cloud solution saves a lot of trouble.
• On premise solutions always suffer from fragmented implementations here and there, where several "dba's" keep track of security and maintenance. With a cloud database it's much easier to keep a central overview.
• Security options in SQL database are next level... data masking, hiding sensitive data where always neglected on premise, whereas you'll get this automatically in the cloud.

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• Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
• More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
• City-specific data instead of just country-specific data would have been a huge plus as well.

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• One needs to be aware that some T-SQL features are simply not available.
• The programmatic access to server, trace flags, hardware from within Azure SQL Database is taken away (for a good reason).
• No SQL Agent so your jobs need to be orchestrated differently.
• The maximum concurrent logins maybe an unexpected problem.
• Sudden disconnects.
• The developers and admin must study the capacity and tier usage limits https://docs.microsoft.com/en-us/azure/azure-subscription-service-limits otherwise some errors or even transaction aborts never seen before can occur.
• Only one Latin Collation choice.
• There is no way to debug T-SQL ( a big drawback in my point of view).

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This is best solution as a DBA one could expect from a service provider and as a cloud service, it removes all your hassles.

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I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.

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The interfaces are intuitive once you are familiar with all the functions. The ability to use different tools to interact with the platform, such as directly via a browser or code editors such as VS Code or Visual Studio is a great option and allows for integrating withn the project and other testing and developing tools.

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Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

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We give the support a high rating simply because every time we've had issues or questions, representatives were in contact with us quickly. Without fail, our issues/questions were handled in a timely matter. That kind of response is integral when client data integrity and availability is in question. There is also a wealth of documentation for resolving issues on your own.

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Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

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We moved away from Oracle and NoSQL because we had been so reliant on them for the last 25 years, the pricing was too much and we were looking for a way to cut the cord. Snowflake is just too up in the air, feels like it is soon to be just another line item to add to your Azure subscription. Azure was just priced right, easy to migrate to and plenty of resources to hire to support/maintain it. Very easy to learn, too.

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• Makes building real-time interfaces easy to do at scale with no backend involvement.
• Very low pricing for small companies and green-fields projects.
• Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.

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• Perfect for small and medium databases, being very cost effective.
• As a Platform as a Service, there is no concern about patches, upgrades and end of life.
• Be aware of security and network capabilities. The service cannot run in the VNET as Azure Virtual Machines do.