FloristWare vs. G-Lock EasyMail7

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.

It helps with managing email lists and reaching out to new potential customers.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.

Incentivized

• The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
• The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
• The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.

• Manage various lists.
• Manage different campaigns.
• Allow you to unsubscribe recipients easily.
• Allow you to create an email flow and date them.

Incentivized

• I would like to see the ability to save work and continue later (as in pause order entering).
• I would like to see in the future a more advanced routing module.

• The functionality of the product could be easier.
• It can be tough to find features you're looking for within the product (but they're usually there).
• Scheduling process could be clearer.
• Most features could be streamlined or simplified better.

Incentivized

I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.

Support is outstanding, Mark wouldn't allow anything less!

I have never felt the need to seek out an alternative to Floristware.

• Has kept us on top of account billing, so positive

• Low risk for investment cost.
• Potential for greater reach to new or existing clients.
• Clumsy interface causes use to take more time, however.

Incentivized