FloristWare vs. UniSender

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.

I use it for sending promos and to present new products to existing and new customers. I'd say it's best for fields such as marketing, cosmetics, online courses, forums, meetings, and other types of businesses. Actually, any type of business can use such software to keep in touch with its' audience.

• The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
• The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
• The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.

• cloud based
• many features
• cheap
• easy

• I would like to see the ability to save work and continue later (as in pause order entering).
• I would like to see in the future a more advanced routing module.

• didn't notice cons

I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.

Support is outstanding, Mark wouldn't allow anything less!

I have never felt the need to seek out an alternative to Floristware.

Unisender is cheaper than other softwares like this. It starts at $12 per month for everything. It has more features. The UX is less complex, responsive. It's cloud based, I can access Unisender from any device, anywhere. Overally I like it more than Mailchimp. Unisender's tech support is rapid - they help you right away.

• Has kept us on top of account billing, so positive

• Return of investment
• New customers