23 Reviews and Ratings
5 Reviews and Ratings
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.Incentivized
Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro
Allows you to search for Twitter users based on a keyword or traitAnalyze anyone’s Twitter followers or the accounts they follow based on a variety of metricsTrack Twitter followers over timeSort your followers or those you follow based on name, days on Twitter, tweet count, etc.
Access to every single tweet ever sent since the start of Twitter.Immediate access to results - extremely easy to generate search queries.Multiple ways to visualize data.
I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
Pricing is steep and on a per-user basis.Limited amount of data sources - Twitter, links and videos.
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes
I've never used their support. I've never needed to.Incentivized
The few times we have asked questions, they were answered instantly by our own account rep
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.Incentivized
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.Incentivized
Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.