Item: Followerwonk
Rating: 7
Author: Verified User

Overall Satisfaction with Followerwonk

Use Cases and Deployment Scope

The marketing department of my company uses Followerwonk to evaluate our clients' Twitter presence as well as the presence of our clients' competitors. It helps us understand true reach, especially when working with influencers who may claim a larger reach than they actually have. For example, an influencer may have 150,000 followers, but Followerwonk allows us to see how many of those followers are active on Twitter. This has helped us give our clients real data that is incredibly valuable.

Pros and Cons

Pros

Analyze Twitter audiences
Follow and unfollow

Cons

Would love this to be available for Instagram

Return on Investment

While Followerwonk hasn't impacted our own ROI, it impacts our clients' understanding of their own KPIs.

Alternatives Considered

Hootsuite

Hootsuite and Followerwonk are very different tools. One is great for planning posts and content, and the other is great for audience analysis.

Support Rating

I've never used their support. I've never needed to.

Key Insights

Do you think Followerwonk delivers good value for the price?

Yes

Are you happy with Followerwonk's feature set?

Yes

Did Followerwonk live up to sales and marketing promises?

Yes

Did implementation of Followerwonk go as expected?

Yes

Would you buy Followerwonk again?

Yes

Other Software Used

Hootsuite, Google Data Studio, Asana

Likelihood to Recommend

If you need to understand your audiences or your competitors' audiences, Followerwonk is an excellent tool for that. Unfortunately it is only for Twitter, so if you are looking to understand your followers on other networks you will want to use another tool with more robust network connections. However, if all you need is Twitter it's an excellent tool.

Comments

Please log in to join the conversation

Followerwonk Holds Influencers Accountable