Followerwonk vs Twitonomy

• Allows you to search for Twitter users based on a keyword or trait
• Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
• Track Twitter followers over time
• Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.

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• Generates leads, helping brands to grow using its analytical reports.
• Can record and track your #hastags, mentions, tweets, retweets, comments, likes etc.
• Lets you optimize your content and engagement strategies on Twitter.

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• I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.

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• Sometimes it may give incorrect data as you can get old tweets which you don't want.

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• One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
• When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
• Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.

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• Conversion rates increased after using this tool.
• Clients are happy with the result.

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