FreshMail vs. Deltek TrafficLIVE

The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.

Incentivized

Traffic is suitable for most agencies, regardless of size. You don't need to use all of the features in order to get good results. And it can be linked to Maconomy which is useful for larger agencies. We have around 80 employees and it works great.

• Location targeting to filter people based on their region
• Auto responding to questions and similar inquiries related to content
• Engaging and building interest in the product

Incentivized

• The time sheet area is really good - it's easy to drag and drop and fill in time sheets with allocated tasks quickly, which makes it more likely that people will actually do it!
• It's invaluable to be able to see the time spent on different tasks across a job - both for keeping track of ongoing projects, but also to plan resourcing and costs for the next time.
• It's useful to be able to mark parts of a job as 'complete' before the full job is finished - this makes it easier to track which tasks still have to be finished, and makes sure that people are tracking time to the correct task within the job.
• Job templates are very useful to make sure the same set of tasks is added to each job automatically.

Incentivized

• My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
• I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.

• I would like to be able to colour code my clients, so I can see at a snapshot what projects staff are working on.
• I would like to be able to colour code staff holidays, public holidays so I can easily see what resources I have available.
• As an administrator, I can't see at a glance the actual time spent on a task work or comments a user has logged.

Incentivized

FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition

Incentivized

Deltek TrafficLIVE was the pre-existing system when I joined the company. When we decided to purchase a new system, we considered a number of options such as Kimble PSA, Oracle NetSuite & Mavenlink. We decided to go ahead with Kimble PSA because we felt that as a package, it provided all the functionality we need against its competitors. It had far more functionality than TrafficLIVE and was more suited to the scale of our business.

Incentivized

• Better Outreach
• Hitting the objective of marketing prospects qualified
• Return on cost

Incentivized

• Much more clarity as to how much time each different type of brief should take to complete as we can back reference as to how long it took last season.
• It has lead to better customer service. We can visibly demonstrate where we are with jobs and who has been assigned. In the past verbally confirming the different stages did not always convince the project leaders that they were being given the actual real time.
• From the Studio users point of view it has empowered them to manage their time more efficiently. If they receive a request to move onto another job their calendars can be reviewed to see if they are available or not.